Building JuicyLlama With doola: A Software Agency Focused on Simplicity and Value

Founded: In 2019 by Andy Slack

Mission: To simplify software development by creating a transparent, high-value agency that helps clients disrupt their markets.

Product: Software development services

Industry: Technology & Software Development

Website: JuicyLlama

Andy Slack’s inspiration for JuicyLlama came from a common frustration he witnessed in the industry: too many businesses struggling with poor development experiences.

As a seasoned software expert, Andy met countless founders and business owners who had faced over-promising agencies, complex processes, and underwhelming results. 

He saw an opportunity to change this and set out to build a rapid software development agency that prioritizes simplicity, transparency, and real value for clients.

By focusing on clear communication and delivering exceptional results, JuicyLlama quickly earned a reputation for helping businesses disrupt their industries with powerful, well-executed software solutions.

When it was time to expand into the U.S. market, doola provided a complete package that simplified entire process, from business formation to ongoing compliance and bookkeeping.

Rather than spending time understanding complex legal structures, tax obligations, or setting up financial accounts, Andy focused on building JuicyLlama with doola.

Here’s the recap of Andy’s journey of building JuicyLlama with doola!

Building the Business: The JuicyLlama Way

JuicyLlama LLC isn’t just another software development agency. Andy’s vision was clear from the start:

• Make software development more transparent and efficient for businesses.

• Deliver unmatched value while keeping communication simple and clear.

• Build lasting client relationships through effective resource management.

With this approach, JuicyLlama quickly gained traction, attracting businesses looking for reliable, high-quality software solutions without the usual frustrations of working with agencies.

However, like any growing business, JuicyLlama LLC also faced some unforeseen challenges, particularly in resource management and scaling internationally.

To successfully expand into the U.S. market, Andy needed a streamlined way to handle company formation, compliance, and bookkeeping.

That’s where doola stepped in, allowing JuicyLlama to grow without being held back by administrative hurdles.

Overcoming Challenges: Mastering Resource Management in a Fast-Paced Industry

“The biggest challenge for any agency is resource management. It’s the balance between clients and team members. It’s one of our secret sauces, enabling us to build long-term relationships.”

Unlike product-based businesses, agencies operate in a service-driven environment, where success depends on balancing client demands with team resources.

Also, growing too fast without the right structure leads to missed deadlines, overworked developers, and unhappy clients.

That’s why finding that perfect equilibrium between delivering high-value services while ensuring the team wasn’t overwhelmed is critical.

Andy knew this all too well and made resource management a core strength of JuicyLlama.

He focused on building a scalable framework that allowed JuicyLlama to take on more clients without sacrificing quality.

His strategy involved:

Optimizing project management: Ensuring that every project had clear deliverables, deadlines, and resources allocated effectively.

Fostering long-term client relationships: Instead of chasing short-term wins, JuicyLlama prioritized partnerships that led to repeat business.

Investing in internal efficiency: Streamlining workflows, automating repetitive tasks, and setting up systems that helped the team work smarter.

Andy saw every obstacle as an opportunity to gain a competitive advantage.

Through strategic planning and doola’s administrative and back-office support, he made sure that JuicyLlama foster long-term client relationships while maintaining high-quality deliverables.

How doola Helped JuicyLlama Expand into the US

“doola has taken care of everything from forming the company to handling the bookkeeping. It’s enabled me to quickly expand into the US”

Expanding into the U.S. market was a strategic move for JuicyLlama, but setting up a business in another country comes with complex legal and financial challenges.

From company formation to compliance and bookkeeping, it’s not easy for international founders to where to start and what to look for.

With doola’s all-in-one support, Andy was able to:

✔️ Form JuicyLlama LLC in the U.S. quickly and efficiently

✔️ Handle legal and tax compliance without navigating complex regulations alone

✔️ Stay on top of bookkeeping and financial management while focusing on growth

By removing the hassle of U.S. business formation and compliance, doola freed up Andy’s time to focus on scaling JuicyLlama, securing clients, and delivering top-tier software solutions.

Lessons for Aspiring Agency Founders from JuicyLlama

Andy’s guiding philosophy as an entrepreneur comes from a quote by Albert Einstein:

“If you can’t explain it simply, you don’t understand it well enough.”

This principle has shaped the way JuicyLlama operates— ensuring clarity in communication, transparency in execution, and simplicity in processes.

Andy’s journey with JuicyLlama highlights a key lesson for anyone starting an agency:

Simplicity wins: Make your services easy to understand and deliver clear value.

Balance is everything: Resource management is the key to sustainable growth.

Set up your business the right way: Don’t let legal and financial roadblocks slow you down.

If you’re a founder looking to start or scale your business in the US market, these principles can make all the difference.

Want to Launch or Scale Your US Business? doola Can Help

Expanding into the U.S. is a game-changer for international founders, but handling formation, compliance, and financial management from overseas can be daunting.

With doola’s Formation and Compliance solutions, you don’t have to figure it out alone.

Whether you’re launching a software agency like JuicyLlama, an e-commerce store, or a service-based business, doola helps international founders set up, manage, and grow their U.S. companies with ease.

• Zero hassle U.S. business formation guaranteed

• Stay compliant with U.S. tax and legal regulations

• Handle bookkeeping and financial management without stress

If you’re ready to expand into the U.S. market and focus on growing your business, not paperwork, doola has you covered.

Book a free consultation with doola today!