How Viteranz Is Supporting Black Veterans Through High-Quality Supplements.

The Challenge.

Founded by Deon Bryan, a dedicated British Army veteran, husband, and father of three, Viteranz emerged from his own experiences as a veteran and the challenges he faced after leaving the army. Despite exploring various businesses over 10 years on Amazon, Deon discovered a National Institute of Health article about the correlation between vitamin D supplementation and reduced risks of suicidal attempts in veterans, which led him to focus on creating a product addressing this specific need for black veterans. The major challenge was getting the word out as a one-man operation with limited support from a VA and family. Finding time amidst other responsibilities to create and implement a content schedule proved to be a significant obstacle while trying to build awareness for a niche but important market.

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The Solution.

Deon partnered with doola and found the business setup process much simpler than it was a decade ago. The ease of setup, combined with the resources available through doola, helped him get things done efficiently while focusing on his mission-driven approach.

Rather than getting bogged down in administrative complexities, doola’s streamlined process allowed Deon to concentrate on building Viteranz as both a premium supplement brand and a platform for social impact, structuring the business to donate 30% of profits to black veteran charities.

The Result.

With doola handling the business foundation, Deon successfully launched Viteranz as more than just a supplement brand – it became a mission for better health and wellbeing for all black veterans. The business operates with a clear social impact model where each purchase commits 30% of profits to black veteran charities, allowing customers to invest in their health while making a real difference.

Despite being a one-man operation, the solid business structure provided by doola enables Deon to focus on growth and outreach through his website and social media presence. His advice to other Amazon entrepreneurs reflects his persistence: “Stick with it. Challenges will come your way, whether it’s navigating support or unforeseen issues. Amazon, with its massive user base and trust factor, is a great platform to launch a brand.”