Genevity+ is a Longevity Supplement With Advanced Liposomal Delivery.

The Challenge.

Founded in 2021 by Justina Ko, Genevity+ emerged from her experience living in Japan where she was struck by the country’s deep-rooted culture of wellness and longevity. She wanted to create a brand that combines the best of modern science with the wisdom of longevity practices, targeting high-performance individuals who cared deeply about long-term health rather than just seniors. With a customer base mainly in the United States but operations based in Australia, Justina faced significant hurdles including sudden stockouts of popular products mid-month and negative product feedback from customers.

Additionally, expanding an e-commerce company internationally, especially into the U.S. market, meant navigating complex legal, financial, and compliance challenges while trying to maintain the high standards and credibility essential in the wellness industry.

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The Solution.

Justina partnered with doola to handle the legal registration and U.S. business setup, ensuring Genevity+ could operate compliantly while expanding globally. As she explains, “doola has been a game-changer. Their expertise made the entire process seamless and efficient. We were able to expand into the U.S. market while still operating from abroad.” doola handled business formation in the U.S., managed compliance and ongoing support with U.S. regulations and tax obligations taken care of, and provided the confidence to scale by giving her a trusted partner to move faster and position her brand for global success. Instead of panicking during challenges, Justina leaned into customer relationships by responding honestly, offering pre-orders during stockouts, and personally addressing negative feedback to make necessary improvements.

The Result.

With doola providing the operational backbone to match her brand’s high standards, Justina successfully built Genevity+ into a global wellness brand focused on high-absorption liposomal supplements with a subscription model and strong emphasis on customer education. The brand carved out a niche among biohackers, fitness enthusiasts, and professionals seeking to enhance both performance and longevity.

Customer challenges became opportunities to build deeper trust, with stockouts leading to successful pre-order campaigns and negative feedback resulting in stronger customer advocacy through transparent communication. With the solid U.S. business foundation provided by doola, Justina can focus on product development and customer growth while operating confidently across borders, proving that staying customer-obsessed and adaptable can turn challenges into growth opportunities.