How David Seybert Built Strips With doola: A Global Founder’s Success Story.

The Challenge.

Founded in 2023, Strips is a sustainability-first brand created by David Seybert, focused on simplifying everyday laundry with eco-friendly, compact detergent strips that reduce plastic waste while delivering unmatched convenience. As a global citizen and entrepreneur operating from overseas, David understood the market potential of selling to US customers but faced massive barriers.

Without a US address, Social Security Number, or local bank account, most non-US founders get stuck in legalities, compliance confusion, and banking formalities for months. David needed to overcome the typical roadblocks: no SSN or US address meant no bank account, confusion around IRS forms and compliance, costly DIY errors, and frequent rejections from US service providers. Traditional solutions weren’t built for non-resident entrepreneurs ready to build big.

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The Solution.

Aiming for the US market, David launched Strips the smart way, with doola handling his LLC formation, EIN issuance, and registered agent appointment. The fast, seamless process was completed entirely remotely in less than 3 weeks, letting him stay focused on building the Strips brand while doola managed the paperwork.

doola also facilitated a US business bank account setup 100% online and provided total compliance and ongoing support with real human experts, not bots. This decision saved weeks of back-and-forth and ensured compliance from day one, allowing David to unlock key fulfillment partners and payment gateways fast.

The Result.

With a legitimate US business structure established through doola, David transformed Strips from an idea into a DTC brand trusted by US consumers. In just a few months, Strips was shipping to customers across the US and gained access to leading wellness marketplaces, including Amazon.

The credibility of having a real US LLC, business bank account, and EIN provided instant legitimacy that helped win over customers, suppliers, and partners. Strips saw increased conversion rates with local checkout flow, formed key partnerships with US logistics providers, and displayed a real US address that boosted customer confidence among American shoppers.