The Mom Market Collective Helps Women- and mom-led Businesses Grow.

The Challenge.

Founded in 2019 by Jasmine Ancona in Burlington, Ontario, The Mom Market Collective emerged from recognizing that too many talented women were creating beautiful, meaningful products at home with no place to share them, as traditional markets were expensive, intimidating, or not built with modern entrepreneurs in mind. As the company expanded to 30+ locations across Canada from Vancouver Island to Nova Scotia, one major challenge surfaced: how to scale without losing the personal, community-first feel that made it work. As Jasmine explained, “One challenge I’ve faced as a founder was balancing rapid growth with maintaining a personal touch across 30 market locations.” This meant juggling event logistics, vendor onboarding, marketing, and community-building while ensuring each small business still felt heard and supported. Additionally, taking the brand beyond Canada into the U.S. meant facing complex paperwork and regulatory hurdles that come with expanding across borders.

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The Solution.

Instead of letting growth dilute their purpose, the team intentionally built infrastructure around care by assembling a strong, supportive team and streamlining operations behind the scenes. Most importantly, they created a consistent rhythm of monthly training calls, direct check-ins, and open vendor communication to ensure every business still felt seen, valued, and supported.

For U.S. expansion, doola stepped in to make the process frictionless by setting up their U.S. business structure, helping with compliance, and handling backend operations. This blend of heart and systems helped them scale without losing what made their markets special, while doola’s support allowed The Mom Market to confidently bring their mission to new communities without slowing down.

The Result.

With doola handling the U.S. business foundation and systematic infrastructure in place, The Mom Market Collective successfully scaled to become a national platform hosting curated vendor markets in nearly 30 locations across Canada while preparing for U.S. expansion. The company maintained its community-first approach through intentional systems that prioritize connection, ensuring small businesses continue to feel supported even at scale.

Despite the name, the brand has grown to be inclusive and welcomes all individuals, not just mothers, while staying true to its mission of supporting local enterprises. The success demonstrates that purpose-driven growth is possible when you build the right infrastructure around care, as Jasmine’s philosophy shows: “Lead with purpose, stay adaptable, and always prioritize community – because when you lift others up, your business rises with them.”