How Stomzy Mwendwa Is Helping DIY Investors With Basquiat Capital: Powered by doola

Founder: Stomzy Mwendwa

Business: Basquiat Capital

Mission: Empowering self-directed investors to outperform the market consistently

Stomzy Mwendwa didn’t set out to build a business; he set out to help. 

But when a podcast appearance and a community talk led to dozens of people reaching out for investment advice, he realized the need was far greater than he expected.

That moment sparked the birth of Basquiat Capital, a platform dedicated to helping self-directed investors consistently outperform the S&P500 with practical insights and empowering content.

However, growing a financial education brand from outside the U.S. while serving a U.S. audience came with its own set of challenges. From getting an EIN to ensuring compliance and managing tax preparation, Stomzy needed the right partner to lay the foundation.

Powered by doola, a Business-in-a-Box™ solution for business formation, compliance, and bookkeeping, Stomzy launched and grew Basquiat Capital in the U.S. without drowning in paperwork. 

Here’s the story of how Stomzy built a trusted investing community— and how doola helped make it happen.

The Accidental Beginning of a Movement

Sometimes, opportunity doesn’t knock— it speaks.

For Stomzy Mwendwa, it came in the form of a podcast invite and a public talk. 

What started as a simple conversation quickly turned into an unexpected catalyst for something much bigger.

Stomzy recalls,

“I got invited to a podcast and gave an open-day talk, after that, I had tons of people reach out asking for help with their investment journeys.”

That response lit the spark for Basquiat Capital— a platform designed to provide DIY investors with the insights, strategies, and tools they need to beat the S&P500.

The name “Basquiat” is fitting. Like the iconic artist, Stomzy is bringing clarity, boldness, and creativity to an industry often obscured by jargon and gatekeeping.

But what makes this initiative different? It is its commitment to empowering everyday investors, not just institutional ones, through smart content, community, and conviction-driven investing.

🔖 Also worth a read: Paws, Passion, and Profit: How doola Helped Krushan’s MySafePaws

Turning Trial into Triumph: Overcoming the Content Struggle

Launching a business is one thing, but sustaining an audience’s attention in a crowded digital world is another.

The founder admits,

“Creating content consistently that appeals to my audience was one of the toughest hurdles, I overcame it by failing fast, learning quickly, and trying again.”

Instead of letting content fatigue stall his progress, he leaned into experimentation. Some posts flopped, others took off, but each attempt gave him clearer insight into what resonated with his community. 

Today, Basquiat Capital’s content strikes a balance between data-driven analysis and relatable, digestible advice— a powerful combination for self-directed investors who want more than just financial theory.

This commitment to learning by doing (and often doing) has become a cornerstone of Stomzy’s brand.

“You have to show up, even when the results don’t come right away. That’s when you build trust.”

Philosophy on the Journey: Find Beauty in the Chaos

If there’s one piece of advice that’s stuck with Stomzy as a founder, it’s this:

“Enjoy the ups and downs because those are what make the journey beautiful.”

That mindset applies not just to his entrepreneurial story but also mirrors the experience of every investor who’s weathered market volatility, rejections, or pivots. 

Stomzy believes that growth isn’t about avoiding hardship— it’s about using it as fuel. 

That same ethos flows through Basquiat Capital’s teachings, helping customers stay grounded when markets swing and focused when distractions arise.

By embracing the chaos and staying committed to the mission, he’s built a brand that’s as resilient as it is relevant.

🔖 Also worth a read: Building JuicyLlama With doola: A Software Agency Focused on Simplicity and Value

Building a U.S. Business — Powered by doola, the Right Partner from Day One

Operating from outside the U.S. while targeting U.S.-based customers can get complicated. 

There’s the paperwork, the tax rules, the entity formation, and the ever-changing compliance landscape.

For Stomzy, getting it right from the start was essential. He says,

“doola helped me with tax preparations, getting an EIN, compliance, and all the bells and whistles.”

Instead of trying to patch together solutions across different providers, Stomzy uses doola as a Business-in-a-Box™ tool to launch and maintain his U.S. business. 

From setting up the legal structure to ensuring ongoing compliance, doola gave him the confidence to scale across borders without losing sleep over the details. He also shares,

“doola made things so much easier, they handled the heavy lifting so I could focus on building something that truly helps people.”

Looking Ahead: Building Wealth, Building Trust

Basquiat Capital isn’t just about helping people beat the market. 

It’s about showing them that they can control their financial future without needing to hand over the reins to a Wall Street advisor.

With doola behind the scenes, Stomzy is free to push that vision further.

From launching new products, scaling his reach, and continuing to deliver value to a growing community of investors, doola helped him utilize his knowledge as the ultimate asset.

Want to Build Your Own Global Business? Start Here.

Whether you’re launching a digital brand from Kenya, Berlin, or Tokyo, if your audience is in the U.S., doola can help you set it up the right way. 

From business formation and EINs to compliance, taxes, and beyond, doola is built to help international founders turn their ideas into real, revenue-generating businesses.

👉 Ready to go global? Book a demo with doola today.