What’s in a brand name? We wonder that often as we help businesses get set up. We see people come up with wonderful business ideas on the daily, but then when it’s time to a new business name, these wonderful creatives are stumped.

Marc Randolph, entrepreneur and co-creator of Netflix, had this to say about naming a business in his book That Will Never Work:

Picking a name is incredibly difficult. For one thing, you need something catchy, something that rolls off the tongue and is easy to remember. One- or two-syllable words are best—and ideally, the emphasis should be placed on the first syllable. Think of the most popular website names: Goo-gle. Face-book. These names open with a bang. Too many syllables, too many letters, and you run the risk of people misspelling your website. Too few letters, and you risk them forgetting the name.”

Randolph also noted that, “We’d decided that the best name for our company would combine two words: one related to movies, one related to the internet.” Hence, Netflix was born. Incredibly simple and easy to remember, it rolls off the tongue and has gotten cemented in the public consciousness.

Crafting a company name does not need to be difficult. You can find inspiration from a number of sources. This list is in no way comprehensive of every name possible (that would be impossible).

Instead it gives you ideas to craft a name that people will love and remember.

Let’s get started on naming your LLC (Limited Liability Company)!

Before you use a business name generator

Before sharing the nearly 200 names we’ve found and come up with for you, there are a few things business owners should keep in mind when looking for unique business name ideas for an LLC.

This is especially important when using a business name generator.

Don’t use restricted words

We can’t tell you how many times we have seen someone who thinks they’ve come up with a great list of LLC name ideas only for them to present a list of endless expletives.

Here’s the thing, what you say to your friends can be the funniest stuff ever, but it’s not likely to land well with everyone. On top of that, you’re also going to have obscenity laws and most places won’t even let you use expletives or inflammatory terms in your name.

Rather than trying to be “edgy” or “cool,” leave the expletives at home.

Make it memorable

You need people to remember your name. That’s the whole point of choosing one!

Look to go with a name that people are going to remember either because it’s catchy, it reflects what you do or it’s very unique. A good rule of thumb with this tip is to include a common word in your name as well as what you do (e.g., Dandelion Consulting, Rose Petal Café).

Make it meaningful

You need to love your name just as much as your customers do, so select a name that means a lot to you as well.

If you have a favorite pet growing up who chased butterflies, look to incorporate butterfly in your name or the animal’s name.

This is an excellent way to keep you connected to your business and makes for a great backstory when you are looking to craft your brand story.

Make sure it’s distinct

There’s nothing worse than getting your new business in check only to find that there are ten other startups with similar names.

Make sure you look up your name before you file your paperwork.

We can’t tell you how many LLCs we’ve seen in the same industry with the same name which always ends with companies that came after needing to rebrand or shut down.

Get your domain

When you have your business name selected, make sure you grab your domain name and social media handles. A lot of people run bots that purchase available domain names shortly after an LLC is filed.

They then mark these up thousands of dollars so the new LLC needs to spend a lot to get them. To prevent this from happening, grab your domain and social media accounts shortly before filing for your LLC.

This will also help with SEO (search engine optimization), as people will be able to search your company name in Google and see your website as the first result.

If you’re ready to start your LLC, grab a free consultation and get started in less than 5 minutes!

Associate with your industry

Sometimes it’s tempting to try to think really far outside of the box for company name ideas when you really only need to look at home.

Brainstorm words that are associated with your industry. For example, security companies may want to generate names that makes people feel protected, such as:

Bookstores can follow the same plan as well, with names like:

Regardless of what your industry is, there are likely naming options associated with your company.

By selecting a word that’s used in your industry, you’ll be able to automatically establish yourself as an expert in the field and give form to your brand identity.

Make yourself a goal

Although we’re all for making goals for your company, you should also consider what goals your customers have as well.

Magazines are especially great at this, with creative business names like:

1. Glamour

2. Cosmopolitan

3. Better Homes and Gardens

4. Playboy

5. Vogue

Arguably, all of these magazines are selling what their clients want in their lives.

Again, by associating yourself with a goal, you can establish yourself as being capable of giving advice that can help your clients reach their ideal place in life.

Go cliché

We get that your business is as unique as you are, but that doesn’t mean you can’t rely on cliches for a good business name!

By using idioms and common phrases, you will instantly resonate with your target audience simply due to automatic name recognition.

Some great ones we’ve seen over the years include:

1. When Pigs Fly

2. Light as a Feather

3. Bent Out of Shape Jewelry

4. Cup of Joe

5. A La Mode

6. A Long Shot

7. Up in the Air

The main issue you will run into when using this strategy is that these tend to get used pretty frequently. If you can get in early, you can establish yourself as a business.

Make it a combo

Going back to Netflix, think of what your business is. Are you offering a service that combines two formats (the net + movies = Netflix)? Or are you willing to combine a couple words to make your ideal name?

Some examples of combo names (beyond Netflix) include:

1. Groupon

2. Technologent

3. Intellivsion

4. Spinfluence

5. Influitive

Make it rhyme

Your name combination tells people exactly what you do. However, make sure that it rolls nicely.

Far too often we see names that simply do not roll off the tongue when following this strategy. To make sure it works, make sure you have other people read it as well. You might find an unexpected pronunciation in there.

We all grew up on learning to rhyme (who hasn’t said “You’re a poet and didn’t know it” at least once in their lives?!), so why not take that same energy to your business and make your name rhythmic?

Some popular rhyming business names include:

1. 7Eleven

2. Hobby Lobby

3. The Knickknack Shack

4. Crunch ‘N Munch

Rhyming is an excellent way to make yourself memorable. However, try to make sure that it matches with your offerings. Far too often we see people attempting to come up with names they think are creative or cutesy only to find they won’t work.

Get ‘n there

This is one of our favorite strategies because it allows you to make up a phrase or give two-word instructions for your products or business.

Simply insert an “’n” or “’r” in the middle of your name to create a name that flows such as:

1. Toys ‘R Us

2. Babies ‘R Us

3. Pick ‘N Save

4. Shake ‘N Bake

This simple formula will allow you to create a name that tells your customers exactly what your business is offering.

Use an animal and color

We’re trying to avoid giving names that are trends, but this one has been around for years now so we think it’s worth sharing.

Using a color and a type of animal is great for a variety of industries; however, we find it is most common in the restaurant industry.

Some popular options we’ve seen include:

1. The Brown Owl

2. The Orange Goat

3. Red Panda

4. The Green Cat

5. Yellow Dog Café

6. Purple Horse

7. Black Sheep

8. Blue Cow Grille

9. Pink Pig BBQ

10. Blue Pig Tavern

Animals and colors are an excellent way to push your business to the next level and give a simple name.

However, the main thing we will say with this technique is to use a simple color name. You’re not likely to get people to remember something like “The Turquoise Cow” as much as you are “The Blue Cow.”

Colors + produce

Going off our last trend, it’s worth noting that colors and produce are also a popular way to get an easy business name. Unlike colors and animals, colors and produce are not strictly limited to the food industry either.

Some popular names we’ve seen are:

1. Purple Mango

2. Blue Corn

3. Red Tomato

4. Green Apple

5. Red Apple

6. Blue Acorn

7. Green Tomato

Again, look to pair common colors with these produce items to get the best results as people are more likely to remember the name if it is a color they commonly see.

Don’t ignore the onomatopoeias

Does your company have a sound that can be associated with it? Then the onomatopoeia name may work for you! Onomatopoeias are words the represent sounds.

Some popular examples of this include:

1. Pop-tart

2. Roomba

3. Ziploc

4. Whoosh Auto Care

5. Beep Beep Auto School

6. Click

By using a sound as your name (or part of it), you can create a memorable business name that people remember for years to come.

Think outside the box

This one is fun, but it’s also a huge risk. Sometimes the perfect business name seemingly isn’t related to your business at all.

This can be words more commonly associated with other industries or other things that are seemingly unrelated.

Popular options we’ve seen here are:

1. Sound (business consulting)

2. Purple Mango (skincare)

3. Zebra (car insurance comparison)

4. Arctic Wolf (cyber security)

5. Unchained Carrot (marketing)

However, you really need to have an excellent marketing plan in place for this business strategy to work. People are not going to have the benefit of recognizing exactly what you do simply by looking at your name.

If you can’t afford a marketing company at this time, or if you don’t have a great marketing plan in place, you may want to avoid this strategy.

Base it off your favorite songs or movies

This is a naming strategy that can be really fun; however, like others on our list, you need to make sure that it a) makes sense and b) that your potential customers will know what your business deals in.

Some popular pun names we have seen are:

1. Indiana Bones and the Temple of Groom

2. The Codfather

3. 99 Problems

4. Jaws

5. Satisfaction

6. The Breelancers

7. Weed Man Lawn Care

The main thing to remember here is that you can risk getting into trouble if you are too close to the song or movie.

To prevent any issues, make sure you talk to a copyright attorney who can help you navigate the legal world of copyright.

Share your values

This strategy is very Simple. Name your business after what you are hoping to provide to your clients. This strategy will allow you to create a business that people will instantly recognize as providing value.

Some great names we’ve seen utilizing this strategy include:

1. Ace Care

2. Five Star Senior Living

3. EZ Eyecare

4. Bottom Line Tax Services

5. B2B Salesify

6. PrimaCARE

7. Kindness Animal Hospital

8. Patient First Chiropractic and Physical Therapy

9. Coffee Fresh

10. Dynamo Investment

11. Prosperity Investments

12. A Family Affair

13. Expert Family

14. Consultants for Hire

15. Food Country

16. The Taco Stand

16. Flavor Town

17. Landmark Realty

18. Learning nation

19. Home and Hearth

All of these names are both easy to remember and easy for your clients to associate with your company’s values. To figure out terms you may want to use, consider looking at your company’s mission statement.

Are there specific terms you use regularly? Throw them in!

Use “people” words

One of the best ways to make people connect with your small business is by including words for specific people in them.

This creates a humanistic touch to your business and allows you to create a more casual, fun platform than you might see with other names.

Businesses with that strategy include:

1. Five Guys

2. David’s Bridal

3. Sister’s Restaurant

4. College Hunks Hauling Junk

5. The Moving Guys

6. The Coffee Girl

7. The Wine Guys

8. The Tree Fellas

9. The Building People

These catchy business names are an excellent way to connect as well as showing exactly what you are offering.

The main thing to remember with this strategy is that it can feel a little generic, so try to make your descriptors unique to really stand out.

Use an oxymoron

There’s nothing more enjoyable for people than seeing opposites attract.

Who hasn’t had a good chuckle when they find out a chihuahua holds a powerful name like “Thor” or “Gigantor”?

Some awesome uses of oxymorons we’ve seen include:

1. Tiny Rebellion

2. Small Giants

3. Urban Homesteading

4. Slow Food

5. Harmony Warrior

The main thing we would say when using this strategy is to make sure that your name matches with what you’re doing. These names are definitely memorable, but you want something that matches with industry so you’re not simply relegated to an internet meme.

List of 200+ business name ideas

The following is a list of names that will work for several industries. Some fit in the categories above while others are more general.

  1. BrightBoost
  2. Sparkling Solutions
  3. BoldBloom
  4. Proven Progress
  5. ThriveWorks
  6. Vision Ventures
  7. InnovateIQ
  8. PowerPlay
  9. SmartStart
  10. Stellar Strategies
  11. Impact Innovations
  12. Catalyst Co.
  13. Shift Solutions
  14. Propel Partners
  15. LeapLogic
  16. Velocity Ventures
  17. Next Level Ventures
  18. Visionary Ventures
  19. Quantum Quest
  20. FreshForward
  21. ClearCut Solutions
  22. BrightBridge
  23. Aspire Consulting
  24. Stellar Strategies
  25. Excelerate Business Co.
  26. InnovateIQ
  27. Spark Solutions
  28. Precision Partners
  29. Evolve Enterprises
  30. NewWave Business
  31. Magnify Ventures
  32. Ironclad Consulting
  33. High Growth Solutions
  34. Capstone Consulting
  35. Agile Allies
  36. Movers & Shakers
  37. Impact Innovations
  38. Bold Business Co.
  39. Elite Edge Consulting
  40. Catalyst Collective
  41. Strive Consulting
  42. Pivot Partners
  43. Think Big Business
  44. Navigate Ventures
  45. Blue Ocean Consulting
  46. Alpha Advantage
  47. Synergy Solutions
  48. Level Up Business
  49. Apex Enterprises
  50. Forward Focus Consulting
  51. Quantum Leap Business
  52. Revamp Business Co.
  53. Catalyst Creations
  54. Prime Progress
  55. Game Changer Consulting
  56. Illuminate Business
  57. Upward Solutions
  58. Brighter Business Co.
  59. Accelerate Ventures
  60. Stellar Strategies
  61. Ascent Enterprises
  62. Visionary Ventures
  63. Next Phase Consulting
  64. Quantum Quest
  65. Spark Growth Co.
  66. High Tide Consulting
  67. Bold Bridges
  68. Elite Entrepreneurs
  69. Synergy Solutions
  70. Nexus Business Co.
  71. Dynamic Directions
  72. Creative Concepts
  73. Altruistic Allies
  74. Epic Enterprises
  75. Impact Innovations
  76. Catalyst Connections
  77. Keystone Consulting
  78. Shift Strategies
  79. Momentum Makers
  80. Progress Partners
  81. Illuminate Business Co.
  82. Velocity Ventures
  83. Bright Beginnings
  84. Inspire Solutions
  85. Alpha & Omega Consulting
  86. Quantum Leap Business Co.
  87. Strategic Shift
  88. Propel Partners
  89. NextGen Ventures
  90. Phoenix Consulting
  91. Synergistic Solutions
  92. Game Changer Business
  93. Quantum Quest Co.
  94. Leap Forward Consulting
  95. Bold Boosters
  96. Evolve Enterprises
  97. Impact Innovators
  98. High Road Ventures
  99. Catalyst Creations
  100. The Next Chapter
  101. The Bigger Picture Co.
  102. New Horizons Consulting
  103. Brighter Tomorrow Ventures
  104. InnovateIQ Co.
  105. Leading Edge Consulting
  106. Breakthrough Business
  107. Quantum Leap Consulting
  108. Dynamic Directions
  109. Pivot Progress
  110. Synergy Solutions
  111. Prime Partners
  112. Vision Ventures
  113. Elevate Enterprises
  114. Next Level Solutions
  115. Catalyst Co.
  116. Spark Strategies
  117. Quantum Quest Co.
  118. Velocity Ventures
  119. Inspire Innovations
  120. High Growth Business Co.
  121. Elite Edge Consulting
  122. The Catalyst Collective
  123. Dynamic Drive
  124. Pivot Progress Co.
  125. Blue Ocean Business
  126. NextGen Ventures
  127. Ignite Innovations
  128. Alpha Advantage
  129. Propel Progress
  130. Catalyst Consulting
  131. Splash
  132. 9Yards
  133. Navigate
  134. Data Driven
  135. Edge Strategies
  136. Endeavor
  137. Fusion Alliance
  138. Swingtide
  139. The Prize
  140. Innominds
  141. 3rd Eye
  142. Castle Defense
  143. Eye Spy
  144. Ace Media
  145. Active Assets
  146. Exotic
  147. Genesis
  148. Happiness
  149. Forward Solutions
  150. Clove Leaf
  151. Rose Petal
  152. Life Quest
  153. Pick Slick
  154. Protégé Media
  155. Roll Up
  156. Seek It
  157. Brown Dog
  158. Adobe Properties
  159. Bottom Line
  160. Found Property
  161. Picket Fence
  162. Seekers
  163. Chickpea Chow Trucks
  164. Custom Pizza
  165. Pizza Wheels
  166. Four Wheeled Flavors
  167. The Cake Shack
  168. Grandma’s Sweets
  169. The Diner’s Club
  170. Five Oceans
  171. Green Curry
  172. Booming Baristas
  173. Coffee Circle
  174. All Systems
  175. Flossy Pants
  176. Hot Takes
  177. Fleek
  178. Hydra
  179. Diamond
  180. On the Move
  181. Twinkle, Twinkle
  182. Hey Diddle Diddle
  183. Spice of Life
  184. Stargaze
  185. The Lion’s Den
  186. Shimmer
  187. Glitter
  188. Shine
  189. Stardust
  190. First Analysis
  191. Calico & Sons
  192. Close-Knit
  193. Homemade
  194. Grassy dingo
  195. Golden Tumbleweed
  196. Calm Cottonwood
  197. Blustering Winds
  198. Green Wolf
  199. Peaceful Pines
  200. Brand Beacon
  201. Creative Catalyst
  202. Lumini
  203. Lunar Joy
  204. Grey Moon
  205. Meow
  206. Munchies
  207. Truvisory
  208. Tech Connect
  209. Hourglass
  210. Oh, My [Your Primary Product]
  211. French Sole
  212. Doodle
  213. Passion Petal
  214. Urban Vogue
  215. Sugarplum
  216. Freshta
  217. Freckles
  218. The Birthmark
  219. The Happy Brunch
  220. Family Time

Finding a brandable business name is a fun and exciting adventure!

Name availability can vary based on how literal or abstract you want to be with it, so you need to take the time to select a name that matches with your company’s values as well as being memorable.

We want to help you through every step of the LLC process.

Check out our great articles on:

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Not sure how to proceed with forming a US company as an international or US-based business owner? We’ve got you! If you have any lingering questions or need more guidance, feel free to reach out.

Check out our FAQ page and the full list of our Business Solutions to see which one is right for you!

Here’s to a smooth business journey!

Arjun Mahadevan
Arjun Mahadevan
Founder & CEO
Doola's website is for general information purposes only and doesn't provide official law or tax advice. For tax or legal advice we are happy to connect you to a professional in our network! Please see our terms and privacy policy. Thank you and please don't hesitate to reach out with any questions.
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