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How to Grow a Construction Business

By Lindsey Rudy

Published on 5 Jan 2024 6 min read

There are more than 919,000 construction businesses in the United States. Standing out in the crowded construction industry is tough, requiring that you make concerted efforts to attract potential clients and create a brand that people recognize and trust. That’s when knowing how to grow a construction business becomes vital. 

Whether you started a handyman business or a commercial building company, you can help your business earn attention by following the below-mentioned steps.

15 Effective Strategies to Foster Growth in Your Construction Company

When looking for how to grow a construction business, you want to stick to tried-and-true strategies that offer you the chance to expand organically while maintaining the reputation that you need to succeed. 

1. Invest in Targeted Advertising Campaigns

Targeted advertising campaigns save you time and money. You can tailor your message to your audience, ensuring that it meets your needs and interests. This lets you quickly gain and retain the attention of potential customers. 

Targeted advertising campaigns also offer a better return on investment (ROI). ROI shows how much money you’re making per dollar of advertising. With targeted advertising, you’re reaching those who may be interested in your services much more rapidly, thus saving you money. 

2. Expand Your Network With Other Professionals

In the construction industry, it’s vital to do some networking. Networking allows you to meet other people in your industry, including subcontractors you can rely on. You also have the chance to earn referrals and even build partnerships. Being an active member of a trade organization helps you make these kinds of connections. 

You can also expand your knowledge base and find the best ways of staying relevant in your field. You get to see how other companies in the construction industry or related fields tackle challenges.

3. Create a Professional and User-Friendly Website

These days every company needs to have a website that offers information on the services it offers, pricing, and more. The website has to look professional to inspire confidence, and it should also be user-friendly. This means an intuitive design with clear labels. 

The majority of people now use their phones or tablets, so the site has to be mobile-friendly as well. It shouldn’t take too long to load, and it should have text that is easy to read and doesn’t strain the eye. 

4. Provide Competitive Pricing and Special Offers 

Providing competitive pricing is essential, especially for companies that are just starting or have not yet made a name for themselves. Customers are more likely to want to give a new or smaller company a try if they’re getting a good deal. 

Special offers are another way of enticing new clients. Many companies offer special offers for first-time clients, while others provide these kinds of savings for return customers. 

5. Offer a Wide Range of Services

Being able to provide many services can help you stand out from competitors. People generally don’t want to have to vet and hire dozens of service providers to work on a single project because it takes time and can even cost more. If you can provide lots of services, clients will be more likely to hire you because of your business’s versatility. 

6. Establish Partnerships With Subcontractors and Suppliers 

You can establish strategic partnerships that last across one project or many. These partnerships build trust between the various parties, which means better results for your customers. 

Pricing can be flexible when you build these types of partnerships. There’s more trust, so there can be a bit of give-and-take. With suppliers, partnerships may help you have a guaranteed line of quality supplies. 

You save time, too, since you don’t have to vet all the materials when you work closely with a supplier. In the end, all this means more efficiency and better rates for your customers. 

7. Continuously Improve and Update Your Industry Skills and Knowledge 

Continuous learning allows you to stay updated on the latest changes in the construction industry. This lets you offer innovative solutions and services, which allows your company to remain competitive in a constantly shifting industry. 

Updating industry skills and knowledge allows you to be more efficient in the services you offer, which translates into higher customer satisfaction. It also makes it possible to offer sustainable and environmentally friendly options, which are important to many clients nowadays.  

8. Offer Flexible Payment Options 

Offering flexible payment options promotes client loyalty and satisfaction. It empowers customers, helping them manage their cash flow while also helping you get paid more rapidly. You would want to consider all the latest options to provide simple and seamless payment methods. 

9. Attend Industry Events and Trade Shows 

Attending industry events and trade shows lets you network, helping you meet contractors, subcontractors, suppliers, and many other industry professionals. It offers industry exposure, letting you see the latest trends while also offering knowledge of what clients are looking for. 

It gives you a chance to participate in educational sessions, exposing you to new technologies, techniques, and more. 

10. Optimize Your Online Presence for Local Search Results

In the construction industry, your location is a key part of the process of getting clients to find you. You have to optimize your online presence, whether that means a website or social media, to show where you offer your services. 

By focusing on being higher up on local search results, you are giving your business the best chance of being noticed by those who need your services. 

11. Implement Effective Project Management Systems

Project management systems refer to the process of managing a project via planning and organizing its various stages. Usually, these systems are supported by technology.

Productivity is essential, and that’s what project management systems offer. These systems also help you use your resources and employees more efficiently while improving communication and cooperation. 

12. Invest in Quality Equipment and Tools

Having high-quality tools and equipment helps you finish your projects more rapidly, saving you time so that you can move on to the next project. It all ends up adding to your bottom line. 

Better tools improve the quality of your work, which increases client satisfaction. This can mean receiving better reviews and even referrals. 

13. Offer Eco-Friendly And Sustainable Construction Solutions

People want the option of turning to sustainable construction solutions. Some clients may even refuse to hire companies that don’t offer eco-friendly options. By providing these, you can help yourself stay competitive in the construction industry. 

14. Provide Training Opportunities for Your Employees 

Your employees benefit from getting proper training opportunities. It improves employee productivity and even boosts motivation. These training opportunities also help align employees with company goals and ensure that customers get consistent results. 

15. Consider Expanding Into New Markets

You can increase your business’s growth by expanding into new markets. You’ll have a larger talent pool and you’ll also be diversifying your business, which can protect you in the future from market shocks or other similar issues. 

Build Your Construction Business with doola

If you’ve struggled with any stage of the business formation process, from naming your company to finding a great city to start it in, we at doola can help. We offer a range of services, including bookkeeping, tax filing, help with the creation of LLCs, and so much more. Contact us today to learn more about our bookkeeping options.

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