How to Grow a Chiropractic Business

While chiropractic care has been around for more than 125 years, it has grown astronomically in recent years. Over 35 million Americans see a chiropractor every year. Whether you’re just starting or have a large established business, there are opportunities for growth with new practitioners, telehealth, and beyond. 

The following steps for how to grow a chiropractic business can help launch your business onto the next level this year. 

14 Tips for Expanding Your Chiropractic Business

Expanding your chiropractic practice can be a multi-pronged approach. Here are the initial steps to take. 

Expand Your Online Presence 

Building your online presence is a powerful marketing tool to educate existing clients and attract new clients. Apply SEO best practices, such as optimizing site load time and targeting specific keywords, to improve organic search rankings. Consider adding a blog with useful posture or pain removal tips, sports training information, or discounts. The more useful information you have available, the more it can increase domain authority over time. Learn about how to start a website for your business here

Offer Educational Workshops and Seminars

Workshops or educational seminars can be a way to connect with potential clients in a meaningful and practical way. You could do workshops for sports-specific training, training for pain relief, or physical therapy sessions for posture or to improve the strength in specific body parts. Consider creating online workshops or courses that can become passive revenue-generating options. 

Develop Partnerships With Local Gyms, Health Clubs, and Sports Teams

Partnerships with local gyms, health clubs, or sports teams can be a practical way to generate extra revenue and build awareness of your services. Consider reaching out to offer a subscription service or series of educational courses. A boutique or customized chiropractic service offering clients a spa-like experience or home visits can also attract regular clientele.  

Implement a Referral Program

Customer reviews, testimonials, and positive anecdotes can be powerful selling tools. Customers can share their honest experiences with your work and the quality of your workmanship. Consider a referral program in which you discount the referrer and the new client, such as 10% off or $20 off the first treatment. 

Network With Other Healthcare Professionals in Your Area

Other healthcare professionals can offer networking opportunities. Consider collaborations with other healthcare professionals or inviting them to join you for courses or educational workshops. 

Utilize Email Marketing 

A chiropractic practice can offer regular educational emails and share special promotions. The email may be just the reminder a client needs to book another appointment. You can promote sales, special promotions, and updates on the store or referral program. Consider sending out blog posts, workshop or seminar updates, and other useful information. 

Optimize Your Website for Local SEO

General SEO is important, but for chiropractic practice, optimizing for location-specific SEO is more important. Consider location-specific keyword research and geo-targeted ads of listing. 

Offer Telehealth Consultations for Added Convenience

Telehealth is a booming business. While chiropractic relies on touch, you can teach clients exercises or simple practices they can do at home. This can be an add-on service with existing clients or even a subscription-based service. 

Sponsor Local Community Events or Fundraisers

If you want to increase the reach of your business while giving back to society, consider contacting local nonprofits or charities whose causes you want to support. You can donate your services to their events while gaining positive publicity. Also, consider sponsoring local events or setting up a booth at races, sports events, trade fairs, or farmers’ markets.   

Showcase Patient Testimonials and Success Stories 

Customer reviews, testimonials, and positive anecdotes can be powerful selling tools. Customers can share their experiences with your chiropractic practice. Showcasing these testimonials with photos or personal stories on your website and social media can build trust and understanding in your chiropractic process. 

Participate in Local Health Fairs or Expos

Local health fairs and expos can be a way to showcase your practice and network with other professionals. Consider showcasing specific exercises or techniques to stand out from competitors. Be open to learning from others to locate possible collaborations or new techniques. 

Create Educational Videos, Podcasts, and Blogs

Educational videos, podcasts, and blogs can offer the opportunity to teach while increasing appreciation and understanding of your techniques. If you start a YouTube channel or post videos on other course platforms, it could become an additional revenue stream 

Implement an Online Scheduling System

An online schedule can save you significant time, especially while implementing multiple new revenue streams such as workshops, courses, consultations, and telehealth courses. There are simple, low-cost solutions as well as sophisticated planning options you can choose from. 

Offer Flexible Payment Options

Flexible payment options make it easier for clients to get the treatment they need while paying on their own terms. Consider a monthly subscription plan or allow patients to spread payments over a few months.  

Expanding Your Chiropractic Business

A chiropractic business is a customer-focused business that requires excellent service and personalized care. Chiropractic business owners can improve administrative efficiency while saving time and costs. For managing the books, doola can help. doola’s bookkeeping services are designed for busy founders, so you can focus on taking care of clients and changing lives for the better. Get doola Books for stress-free bookkeeping here.


What are some cost-effective ways to advertise my chiropractic services?

Cost-effective ways to advertise chiropractic services include building a social media platform and posting flyers at local health food stores, community centers, and gyms. You can also offer referral incentives to existing clients. 

How can I leverage social media to grow my chiropractic business?

To build your chiropractic practice with social media, consider posting regularly, re-posting comments or photos from clients, and offering useful educational materials that others can share. 

What are the benefits of partnering with other businesses or professionals in my community?

When you partner with other businesses or professionals in the community, you can leverage your shared clients and create more value for them. For example, you could expand your chiropractic practice to include other health modalities, such as traditional Chinese medicine or physiotherapy. 

How can I build and maintain a positive reputation in the chiropractic industry?

You can build and maintain a positive reputation within the chiropractic industry by staying current on the latest practices. You can also inform your clients and other practitioners about your expertise on your website or social media to demonstrate your dedication to industry growth and improvement.

Are there any specific legal or regulatory considerations to keep in mind when growing a chiropractic business?

When growing a chiropractic business, you must maintain all current licenses and adhere to state and federal laws regarding the practice. It’s also important to secure malpractice insurance or errors and omissions insurance to protect yourself and your practice. If you have employees, you also need to have workers’ compensation insurance or liability insurance. If you are just starting, you can get LLC name ideas here.

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