How Priscilla Hajiantoni Built Bangn Body From Scratch (And How To Start Your Skincare Brand Too)

Priscilla Hajiantoni launched Bangn Body in 2019 with a single hero product and zero background in skincare or business. She turned it into a multi-million-dollar beauty brand trusted by customers worldwide. 

Built from her bedroom, Bangn Body’s rise was powered not by big budgets or fancy degrees but by consistency, clarity of purpose, and bold execution. 

This makes her journey especially relatable to aspiring founders wondering how to start a skincare brand in a crowded market.

Let’s break down how Priscilla built Bangn Body from scratch and share five actionable steps to help you launch your beauty brand, from product idea to legal setup to marketing. 

If you’re serious about starting your skincare line or any other business, you’ll walk away with both inspiration and a practical game plan.

And when you’re ready to build, doola’s Business-in-a-Box™ has you covered with everything you need in one place: LLC formation, bookkeeping, business taxes, and e-commerce analytics.

One platform, one point of contact, zero stress!

From Side Hustle to Global Brand: Priscilla’s Origin Story

When Priscilla Hajiantoni started Bangn Body, she wasn’t a chemist, influencer, or business major. She was a marketing coordinator with a dream and a skin sensitivity problem. 

Tired of trying products that didn’t work for her or felt too harsh, she decided to create something better, simple, effective skincare that delivers real results.

She spent over a year researching ingredients, building a trusted network of formulators and labs.

Instead of launching with a bloated product line, she focused on one formula and rigorously tested her first product, the now-iconic Firming Lotion in the yellow tube.

Equally intentional was her decision to go direct-to-consumer (DTC) from day one. Priscilla didn’t want retailers diluting the brand experience.

She wanted to own the customer relationship, every step of the way. That meant learning how to build an online store, obsessing over packaging, and building trust with every customer.

Her branding choices were bold for the time: clean, minimalist visuals paired with warm, honest messaging. 

She didn’t rely on celebrity endorsements. Instead, she leaned into user-generated content, before it was trendy, inviting real customers to share their real results. 

It worked. The message resonated, and the yellow tube quickly became a social media staple.

From mixing product samples on her bedroom floor to packing orders late into the night, Priscilla’s early journey was anything but glamorous. 

But it was grounded in clarity, resourcefulness, and relentless follow-through—traits every first-time founder can learn from.

What Made Bangn Body Stand Out in a Crowded Market

In a saturated skincare industry dominated by legacy giants and influencer-led launches, Bangn Body carved out space by doing the opposite of what most brands were doing. 

Priscilla Hajiantoni knew she couldn’t outspend the competition, but she could out-authentic them.

Instead of launching with a dozen SKUs, Bangn Body doubled down on one hero product: the Firming Lotion. 

This single-product focus made it easy for customers to remember and became instantly recognizable on shelves, in Instagram posts, and across bathroom counters.

But it wasn’t just beautiful to look at, it was consistent. Every touchpoint, from the website to packaging inserts, told the same story: uncomplicated skincare with powerful results.

Bangn Body also mastered the art of social proof before it became a marketing buzzword. 

Everyday people posted before-and-after photos, honest reviews, and glowy selfies using the yellow tube, all of which were reposted across Bangn Body’s marketing channels. 

This user-generated content (UGC) didn’t just drive awareness, it built trust. In a market overflowing with over-engineered solutions, Bangn Body’s authenticity was its most powerful asset.

Lessons for Future Skincare Founders:

• Start with one standout product. Become known for it before expanding.

• Design matters. A strong visual identity builds memorability and trust.

• Leverage real customer results. Social proof is more valuable than ads.

• Keep your message clear and consistent. Brand voice is just as important as product efficacy.

The Business Side: Behind the Scenes of a Beauty Empire

While Bangn Body’s aesthetic and results won hearts on Instagram, the real foundation of its success was built far from the spotlight.

Behind every yellow tube was a host of unglamorous but essential decisions that made the brand scalable, such as bank accounts, spreadsheets, and regulatory filings.

Priscilla had to navigate unfamiliar terrain quickly: choosing a business structure, setting up banking and payments, securing supplier contracts, and meeting regulatory standards.

Building a skincare business means dealing with strict compliance. From FDA guidelines (for U.S. exports) to ingredient safety certifications and cosmetic labeling laws.

One misstep could lead to delays, fines, or even product recalls. Add in sales tax obligations, import/export documentation, and financial reporting, and suddenly, it becomes more complex.

That’s why the backend matters just as much as the branding. Luckily, modern entrepreneurs don’t have to figure it out alone. 

With doola’s Business-in-a-Box™, you can start and scale your skincare or e-commerce business with confidence. 

From LLC formation and U.S. business banking to compliance support, bookkeeping, and sales tax filings, doola handles the heavy lifting.

So, you can focus on what you do best: building a brand that people love.

How To Start Your Skincare Brand? 5 Actionable Tips

Inspired by Bangn Body’s rise? Here’s how to go from idea to reality with simple, no-fluff steps.

1. Validate Your Product Idea

Before you invest a dollar in inventory, test your concept. Create samples, gather feedback from real people (not just friends), and pay attention to the pain points your product solves. 

Is it for acne-prone skin? Dryness? Uneven tone? Clear positioning helps later with branding and marketing.

2. Find a Trustworthy Manufacturer

Choose a lab or manufacturer that meets skincare safety standards, offers low MOQs (minimum order quantities), and is open to co-developing formulas. 

Bonus if they’re GMP-certified. Ask for test batches, study lead times, and build a partnership, not just a vendor relationship.

3. Build an Online Store and Branding

Start with Shopify or a no-code e-commerce platform to launch quickly. Create branding that reflects your story and values.

Think simple logos, cohesive packaging, and on-brand photography. Don’t overthink it; good design matters, but consistency matters more.

4. Set Up the Legal + Tax Foundation Early

From forming your LLC to setting up a business bank account and EIN, it’s crucial to build on the right legal foundation. 

With doola, you can get all of this done in one place without needing a U.S. address or legal background. 

This also sets you up for stress-free sales tax filings and proper bookkeeping from day one.

5. Focus on Authentic Marketing and Community

Start small by posting product results, showing behind-the-scenes clips, and building relationships with micro-influencers. 

Highlight your brand’s mission and customer wins. Communities, not campaigns, create long-term growth.

📌 Final Tip? You don’t need to be perfect to be profitable. Start where you are with clarity, grit, and the right tools behind you.

You Don’t Need a Fancy Degree to Be a Do’er

You don’t need an MBA, a background in chemistry, or a fancy resume to start a successful skincare brand, only initiative. 

What Priscilla had was curiosity, commitment, and the drive to solve a problem she truly cared about. That’s what made the difference.

Her story is proof that real people build real businesses, not just the well-connected or professionally trained. 

She took one step at a time, asked questions, figured things out as she went, and never waited for permission or perfection.

So, if you’re second-guessing yourself, just know that you don’t need all the answers today. You just need to move. 

Build the product. Talk to your audience. File the paperwork. Launch the site. Fix it later. Learn as you grow.

In entrepreneurship, mindset trumps credentials. Action beats theory. Progress > polish.

And if you need support along the way, check out doola’s flexible pricing plans for a headstart.

Start Your Skincare Biz the Smart Way With doola

Priscilla’s journey shows what’s possible when passion meets persistence, and having the right support can make that path smoother, faster, and far less stressful.

doola helps budding founders and e-commerce entrepreneurs around the world start and scale their businesses without getting buried in red tape.

With doola’s Business-in-a-Box™, you get everything you need to legally launch and operate your brand—all in one place, with one point of contact.

Here’s what you get with doola:

✅ LLC formation (U.S.-based and global founders welcome)

✅ U.S. business bank account + Stripe setup to start accepting payments

✅ Bookkeeping, sales tax, and business tax filing handled for you

✅ Compliance made easy, from ingredient labeling to state registrations

You bring the vision. We’ll handle the admin. Start your skincare business the smart way; start it with doola.

Book a demo with us and turn your idea into a registered, revenue-ready brand today.