Unlock Growth with doola Analytics: The New Dashboard Built for E-commerce Businesses

doola just launched a new user dashboard, and it’s a game-changer for e-commerce operators.

This powerful upgrade combines bookkeeping, e-commerce analytics, and inventory tracking in one seamless platform. Whether you’re selling on Shopify or Amazon, doola Analytics gives you real-time visibility into your financials, performance, and inventory.

Here’s what’s new and why it matters for your business.

A Bookkeeping Dashboard Designed for Ecommerce

doola Analytics is purpose-built to give founders deeper insights into their business’s financial health.

With redesigned navigation, you can now quickly access:

• Bookkeeping reports
• Business analytics
• Settings and integrations

All from a clean, intuitive sidebar.

Seamless Integrations with Shopify and Amazon

You can now connect your Shopify and Amazon stores in just a few clicks. Once synced, doola automatically pulls:

• Order data
• Product listings
• Shipping costs
• Platform fees

This means you get real-time e-commerce performance data without manual uploads or spreadsheets.

Enhanced Profit & Loss Reporting

The new financials page delivers an e-commerce-specific profit and loss report, including:

• Total sales
• Cost of goods sold (COGS)
• Gross profit and net income
• Net profit margin
• Shopify payouts and fees

No more guessing where your business stands. You’ll see everything in one place.

Track Orders with Filters and Detailed Breakdowns

The Orders page allows you to:

• Filter by date, platform, or status
• Click into any order for detailed metrics: products sold, sales value, shipping costs, and payment status
• Identify top-selling products and sales channels

This helps e-commerce businesses fine-tune their strategy and optimize performance by channel.

Real-Time Inventory Tracking Across Channels

The new Inventory page brings full visibility to your supply chain.

Track:

• Inventory levels across products
• Unit pricing and total sales
• Product performance by channel

Click into individual products for availability and sales insights, making it easier to avoid stockouts or overordering.

Start Your 30-Day Free Trial Today

Whether you’re scaling on Shopify, Amazon, or both, doola’s new dashboard simplifies e-commerce operations. From financials to inventory, you’ll have everything you need to run and grow your business.

Try doola Analytics free for 30 days—no commitment required.