How to Grow a Coaching Business

A coaching business offers the opportunity to help others achieve their goals. Whether you’ve built a business coaching, personal coaching, life coaching, or any other coaching business, the next step is to scale. How do you take your company to the next level? Below, you’ll find the solution for how to grow a coaching business, expand your reach, and transform lives. 

15 Tips for Scaling Your Coaching Business

Ready to accelerate business growth? Implement the following strategies to bring in new clients, enhance client outcomes, and improve retention rates. 

Offer Free Consultations or Discovery Calls

Free consultations or discovery calls are a great way to get new clients in the door. Consider offering a 15-minute free consultation or sample session to give potential customers a taste of your coaching style and offerings. 

Create and Optimize a Professional Website

Your website is where many potential customers will get the first impression of your coaching offerings. The interface should be clear, simple, and intuitive. Build branding to resonate with your target audience and coaching style. Learn more about creating a professional business website here.

Use Social Media Platforms 

Social media platforms offer opportunities to share key coaching information and insights while building subject authority. Post regularly, use SEO best practices, and offer value to customers so they want to see what you produce. 

Collaborate With Other Professionals in Related Fields 

Professional collaboration and support can expand your audience and reach. For example, if you focus on business coaching, you might collaborate with a life coach on mindsets to succeed in business and life, or use tools that can apply to various parts of professional life. Don’t be afraid to work with other coaches who can help you grow your audience while you also help them. 

Offer Online Courses or Webinars

Online courses and webinars can become an additional income stream while also giving you options to expand your audience. Consider various formats, from free, short webinars to short courses, live courses, asynchronous courses, and live group courses. 

Utilize Email Marketing

The old saying, “out of sight, out of mind” holds true. Email marketing can be a great way to educate your audience and stay in touch. Send weekly or monthly emails with updates, tips, and other information based on the season, current news, or relevant situations related to your coaching expertise. 

Attend Networking Events and Conferences. 

Networking events and conferences offer the opportunity to collaborate and learn from other coaches, present ideas, and locate possible collaborations. Be open to new perspectives, additional techniques, and bundled offerings that you could add to your coaching business.

Develop a Strong Personal Brand

A strong personal brand is essential. Focus on the niche market and deeply understand your ideal customer. A coaching business alone won’t stand out. Highlight your unique value proposition, what you can offer clients, and how to help with their pain points. You’ll want to highlight this across the business website, social media platforms, and email marketing. 

Use Paid Advertising Channels 

Paid advertising on Facebook, Google, Instagram, or wherever your ideal customer spends time can be a powerful way to accelerate growth. Work with an experienced marketer and test the performance of various ads to optimize revenue and ROI. 

Collaborate With Influencers or Industry Leaders 

Influencers are one of the biggest growing marketing powerhouses today. While major influencers with millions of followers can be costly, you can work with micro-influencers with excellent results. Carefully research whose voice resonates with your message and the influencers whose audience most closely matches your target audience. For example, a therapist may be willing to collaborate

Offer a Variety of Payment Options 

Sometimes, the barrier to entry for coaching is payment terms. In addition to accepting cash, credit cards, or checks, consider other digital payment plans. You can also consider a coaching subscription service or payment plan over time to improve accessibility. 

Utilize Video Marketing

You can also advertise on YouTube, or create a YouTube channel with free educational resources that can reach a broader audience. You can also speak on podcasts with a video component to reach new audiences and showcase coaching offerings. 

Engage in Public Speaking Opportunities 

Public speaking opportunities are a powerful resource to build your brand. From speaking at local business conventions to podcasts to national or international conferences, public speaking can help you reach new audiences. To maximize opportunities, explain your approach, highlight the unique value you offer, and get specific about how you can help the audience with their current problems. 

Implement a Referral Program 

A referral program can incentivize existing coaching clients to refer new clients while building loyalty. For your referral program, you’ll want to:

  • Set goals and key performance indicators (KPIs) to gauge referral effectiveness.
  • Decide on referral program rewards or incentives.
  • Create a landing page and customer referral system, codes, or links.
  • If necessary, set up the backend programming or software for referral tracking.
  • As a simple system, you could give clients a percentage off their next coaching session for each client they refer.
  • Promote the customer referral program on your website through email and social media.

Continuously Invest in Your Professional Development

The best coaches understand that there’s always more to learn. Invest in learning new techniques within your coaching expertise and beyond. New skills, techniques, and marketing strategies can all pay strong dividends in long-term business growth. 

Get doola to Build Your Coaching Business

If you’re wondering who can help you start or grow your business, doola can help. From business formation services to bookkeeping services, doola understands that busy founders need practical solutions to automate systems and reduce stress. Get doola books for stress-free bookkeeping, so you can focus on your clients and build your business!


How can I differentiate myself from other coaches in the market?

To differentiate yourself from other coaches, highlight your niche, speak to your target market and identify their pain points, and demonstrate how you can help solve them. Continue learning and growing to build your business. 

What should I charge for my coaching services?

The amount you should charge for your coaching services depends on the niche, where you live, and the type of services. You could charge anywhere from $100 to $1,000 or more. For new coaches, a 3-month package costs around $1,500.

What networking opportunities should I take advantage of to grow my coaching business?

Networking opportunities to grow your coaching business include conferences, professional workshops, and online networking groups. You can also consider collaborating with local coaches or coaches in a related niche. 

How can I measure the success of my coaching business?

In addition to the bottom line, consider customer lifetime revenue and client retention to measure the success of your coaching business. Key performance indicators for a coaching business include enhancement of specific skills, improved performance, and positive impact on client transformation.

What steps can I take to establish credibility and trust with potential clients?

To establish credibility and trust with potential clients, you can highlight your degrees and credentials, as well as the measurable positive impact your coaching has had on the clients. You can also use client testimonials as a tool to highlight your credibility and the practical effects of your coaching.

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