Are you thinking of starting an Etsy shop but struggling to come up with a name that truly represents your brand and will help you stand out from the competition? Your Etsy shop name is the first thing potential customers will see, and it can make or break their decision to explore your shop further. In this article, we’ll discuss why it’s important to have a good Etsy shop name and the advantages it can bring to your business. 

Importance of a Good Etsy Shop Name

When it comes to starting an Etsy shop, one of the most important decisions you can make is the name you choose for your business. A good business name can give customers an immediate impression of your products or services and make them more likely to remember your shop. It also serves as an effective branding tool; it’s the first thing potential customers will notice about your business. 

Using a memorable name can help new and returning customers identify your products in search engine results and differentiate them from competitors’ offerings. A good business name should be short, easy to remember, and unique—ideally, one that reflects both the type of products you offer and your brand’s values. This will help potential customers quickly understand the focus of your shop and why they should choose it over others when making their purchase decisions. 

Tips for Choosing the Best Name for an Etsy Shop

When choosing a name for an Etsy shop be sure to: 

Choose a Name That Is Short but Memorable

First and foremost, it should be easy to remember and pronounce so customers can easily recall it when browsing or recommending products. Keep it short and sweet.

Pick a Name that Reflects the Products You’re Selling

Your business name should be relevant to your products or brand identity to make a strong connection with your target customer base. It should also be distinct enough that customers can quickly recognize it without having to look too closely at other similar names. 

Consider Including Your Location

Including your location in your Etsy shop name is a great way to differentiate your shop and connect with customers in your area. For example, you could use your city or state name in your shop’s name. This can be especially helpful if you offer locally-made or sourced products. Customers searching for products in your area may be more likely to find and purchase from your shop.

Know Your Target Market and Competitors 

Think about who your ideal customer is and what type of products you offer. You can get an idea of the types of names that work well in your industry by looking at the names of shops run by your competitors. It’s important to pick something that isn’t too similar to their business so you don’t blend into the crowd, but not so different that potential customers don’t recognize what you are selling. For example, if you specialize in handmade items like jewelry or crafts, try incorporating words that convey creativity and craftsmanship into your shop’s name. This will help set your store apart from other retailers while making sure customers understand the unique, handmade nature of what you sell.

Ask for Feedback From Family, Friends, and Potential Customers

Look to your friends, family, and even potential customers for their honest opinions on your name ideas and see which ones resonate with them the most. This feedback can help you choose a name that appeals to your target audience and stands out from the competition.

Check if the Name Is Available on Social Media Channels

After you’ve decided on a name you like, check Etsy to see if it’s available. If it’s not taken, you’ll also want to search social media platforms like Facebook, Instagram, and Tik Tok to make sure the handle is available there too. It’s best to keep your business usernames as consistent across all platforms as possible. Slight variations are ok, but keeping the same name will make it easier for customers to find you. 

200 Creative Etsy Shop Name Ideas

Here are business name ideas to get your creative juices flowing for your Etsy shop:

Remember your business name must be 100% unique to your state. You can find out if an Etsy shop name is available in your state by searching through your state’s LLC database.

What to Do When an Etsy Shop Name Is Taken

So, you’ve come up with the perfect name for your Etsy shop, only to find out that it’s already taken. It’s disappointing, but there are a few things you can do to come up with an equally great alternative. 

Try brainstorming similar names that convey the same vibe or message as your original choice. Consider using a different extension, such as “shop” or “boutique,” or adding a location-based word to the name.

If you’ve still got your heart set on the specific taken name, you can also reach out to the owner of the existing Etsy shop and see if they would be willing to sell the name to you. However, keep in mind there are absolutely no guarantees the owner would be willing to sell. 

8 Steps for Starting an Etsy Shop 

Once you’ve got the name, it’s time to start thinking about your business plan. This serves as your roadmap for success and should include all the necessary details about your shop.

Develop a Business Plan

The purpose of the Etsy shop should be clearly stated within your business plan. This could include selling handmade items or vintage clothing or offering a combination of both. The plan should then go into detail on what type of services will be offered with each product category. For example, if selling clothes, this could include altering services or free shipping options. The target market should also be identified within the plan to determine which marketing tactics would work best to reach potential customers. 

The plan should also outline estimated start-up costs, supplies, advertising costs, and any other expenses associated with starting up the business. Projected income statements should also be included so that they can be compared with actual results over time to measure progress toward financial goals. 

Specific goals for your Etsy shop should be set out in terms of sales targets and customer feedback ratings (such as service quality). These goals can then be tracked over time using analytics tools such as Google Analytics to monitor progress. By setting out achievable objectives within a business plan for an Etsy shop, owners can better ensure that their business is successful and reaches potential customers effectively.

Source for Product Suppliers

Whether you’re selling handmade goods or curating a collection of unique vintage finds, finding reliable product suppliers is key.

One way to find suppliers is to attend trade shows and industry events. This is a great opportunity to network with other Etsy sellers and discover new suppliers in your niche. You can also search for suppliers online, using platforms like Alibaba or ThomasNet.

Another great source for product suppliers is social media. Joining groups and following pages related to your niche can connect you with other sellers and suppliers. You can also reach out to other Etsy shop owners who sell complementary products and ask for supplier recommendations.

When evaluating potential suppliers, be sure to consider factors like price, quality, and shipping times. You may also want to order samples before placing a large order to ensure that the products meet your expectations.

By putting in the time and effort to find reliable product suppliers, you’ll be setting yourself up for success on Etsy and building a strong foundation for your business.

Choose Your Business Structure

There are several business structures to choose from, each with its own set of pros and cons.

Sole Proprietorship

The most common type of business entity is a sole proprietorship. It’s the simplest and least expensive way to organize and run a small business. By opting for this structure, you have full control over all decisions regarding operations, management, and other aspects of running your Etsy shop. However, it also means you’re liable for any debts or losses incurred by their business. This increases their risk and responsibility if something goes wrong with the Etsy shop – like a lawsuit for a product that injures someone. 

General Partnership

A general partnership involves two or more people going into partnership together to form a company. It is similar to sole proprietorship as each partner has complete control over all aspects of running the Etsy shop and both partners are equally responsible for any debts or liabilities incurred by the company. However, having multiple partners can provide an advantage in terms of ideas, finance, and resources which can help to develop a successful venture quickly.

Limited Partnership

A limited partnership combines active partners who manage day-to-day operations with passive partners who contribute capital but do not get involved in management decisions or decision-making processes. This can be beneficial as it allows entrepreneurs to benefit from additional financing while limiting their personal liability should something go wrong with the Etsy shop. 

Limited Liability Company

Limited Liability Companies (LLCs) provide an even higher level of financial protection than sole proprietorships or partnerships as they limit members’ liability for any debts incurred by the company to only what they have invested in it. They also offer some advantages when it comes to taxation as they are not taxed like corporations but instead taxed at individual levels on profits made from the LLC. 


Corporations provide yet another level of financial protection for entrepreneurs as shareholders will only be liable for debts up to the amount that they have invested in the company and not beyond this point if things go wrong with their Etsy shop venture. Corporations involve a minimum number of shareholders functioning as one entity from a legal perspective which allows them access to large amounts of capital through stock offerings on public equity markets such as NYSE or NASDAQ which make them attractive choices for investors looking for growth opportunities in new businesses establishments like an Etsy store.

Register Your Business

After you have decided on your preferred entity type, register your business with local government authorities by completing relevant paperwork such as articles of incorporation/organization/formation depending on the location where you’ll be operating your shop. 

Obtain Licenses and Permits

If you’re planning to sell on Etsy as a business, you may need to obtain certain licenses and permits depending on your location and the products you sell. Research the requirements for your state and city to ensure that you have all the necessary permits and licenses to operate your business legally.

Open a Business Bank Account

Keep your personal finances separate from your business finance by opening a business bank account. This will help you keep track of your income and expenses and make tax season much easier.

Build Your Etsy Shop

When it comes to creating your Etsy shop, there are a few key things to keep in mind to make sure your shop stands out and attracts customers:

  • High-Quality Photos: Taking good quality photos of your products is essential for showcasing them in the best possible light. Make sure you use good lighting and take multiple angles of each product to give potential customers a clear idea of what they are purchasing. There are also plenty of apps that allow you to remove the background of photos to create a more polished look.
  • Detailed Descriptions: Your product descriptions should be detailed and informative, including all relevant information about the item, such as dimensions, materials, and care instructions. Use keywords that potential customers might search for to improve your shop’s visibility on Etsy.
  • Unique Branding: It’s important to establish a unique brand for your Etsy shop to set yourself apart from competitors. This could include a specific aesthetic, logo, or color scheme that is consistent throughout your shop.
  • Clear Policies: Make sure you have clear policies in place for shipping, returns, and exchanges to avoid any confusion or disputes with customers.
  • Regular Updates: Keep your shop up-to-date by adding new products, updating your branding, and tweaking your policies as needed. This will keep customers engaged and interested in your shop over time.

Market Your Etsy Business

When it comes to marketing your Etsy business, you need to think of yourself as a savvy entrepreneur. Taking the time to learn more about the different tactics and strategies available to promote your products on this popular platform can be hugely beneficial in helping you stand out from the competition and build an audience. 

The key to success on Etsy is creating a strong brand identity, standing out from the crowd, and focusing on developing relationships with customers. You can do this by customizing product descriptions, adding keywords for search engine optimization (SEO) purposes, engaging with customers on social media platforms like Instagram and Twitter, and utilizing email marketing. Additionally, keeping your shop’s inventory up-to-date will ensure customers always have something new to look forward to. 

Another great way to market your Etsy business is through collaborations with influencers or other businesses in your niche. This strategy can help expand your reach beyond your current customer base and potentially bring in new clients who may not have otherwise discovered your shop. Influencer collaborations often involve the influencer promoting or using your products in exchange for some form of compensation such as a discount code or commission fee, enabling both parties to benefit from the arrangement without breaking the bank. 

Consider taking advantage of Etsy ads which allow you to target potential buyers based on keywords and interests that are relevant to your shop’s offerings. Ads can be tailored according to budget and results are easy to track so you know exactly how successful they are at bringing in more sales for you. 

doola for Your Etsy Shop

Running an Etsy shop is a creative and rewarding business, but it’s important not to overlook the financial aspect of things. That’s where doola comes in to help! As a business owner, you have enough on your plate with creating and marketing your products. Let doola take care of your bookkeeping needs so you can focus on what you do best. With easy-to-use software and an expert team of accountants, you can rest assured that your finances are in good hands.


Do I need a name for my Etsy shop?

Yes, you need a name for your Etsy shop. It should be able to communicate what your brand stands for and what type of products you offer. 

How do I make my Etsy name unique?

To make your Etsy name unique, think of a catchy phrase or word that isn’t already taken. Consider incorporating puns, rhymes, alliteration, and other types of wordplay into your name to create something memorable and distinctive. 

Jeannine Mancini
Jeannine Mancini
Content Specialist
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