The Best Founders Have Rizz, Tiz… and One Thing You Can’t Fake

Hey, Arjun here.

There’s something I’ve been thinking about lately.

Not sure how to polish it into a one-liner, so I’ll just tell it to you the way it’s been living in my head:

The best founders I’ve ever met? They’ve got something more than a great pitch.

More than their smart positioning or traction.

They’ve got a pull.

You hear them talk, and you lean in…

Even if you don’t fully get what they’re building…

After listening to them, you walk away thinking:

“This person’s going to figure it out. He has the drive.”

A line that gave the feeling a name..

I couldn’t describe that feeling until I came across a quote from Arielle Zuckerberg:

“The best founders have Rizz and Tiz — not just product-market fit.”

What Rizz and Tiz actually mean?

Well, here’s how I’d explain it:

Rizz is presence. Your aura.

It’s not loud. It’s not flashy. It’s that quiet, grounded certainty. It’s your stance.

This “PRESENCE” makes people want to follow you. Not because you convinced them, but because they felt you meant it.

Tiz is the edge.

It’s the rawness.

It’s your creative chaos, your weird rhythm, your gut instinct that kicks in before your logic does.

That intensity that might feel awkward or “too much” — but is undeniably yours.

Basically… Rizz gets people to listen.

Tiz is why they remember YOU!

My Rizz & Tiz moment (before I even knew the words)

When I was starting doola, I didn’t sound like a “founder” and I wasn’t polished.

But deep down?

I cared. I was obsessed.

I couldn’t stop thinking about the idea.

And I had this voice in my gut saying:

“I don’t know exactly how this will work. But I know I have to build it.”

That was my version of Rizz and Tiz.

Before I had the words for it…

You know who had both? Steve Jobs.

Just him on a stage. Black turtleneck. Calm voice.

No buzzwords.

No theatrics.

Just presence. Subtle yet powerful.

He used to make the entire audience hold its breath.

He never tried to convince you. Sure, he didn’t need to! But you believed him, because he believed in his DREAM first.

That’s Rizz.

And man… don’t we miss moments like that?

And then there’s Elon — the opposite style, same effect

Now picture Elon.

He mumbles. He hesitates.

You can almost hear the thoughts piling up behind his eyes.

But here’s the thing: Even when his delivery is messy, his direction is clear.

He knows exactly what he’s building.

He knows why it matters.

And he knows what comes next.

And, right there in front of you is his Tiz, raw, slightly chaotic, but magnetic.

So what did I infer from Rizz & Tiz?

Some folks speak with stillness.

Some speak with speed.

But the best ones don’t try to “sound” like a founder.

They just show up as themselves, and that connects with people.

What I’ve learned (from building, not theory):

Energy > polish

People don’t follow clean pitch decks. They follow messy conviction.

Presence is the moat.

It can’t be copied. It can’t be taught.

It either shows up… or it doesn’t.

Rizz is earned. Tiz is owned.

You can’t fake your edge.

You don’t need to tone it down. You need to stop apologizing for it.

The world doesn’t need more “normal.”

It needs more alive.

More builders who are real, weird, honest, a little too intense, and just brave enough to show up anyway.

So let me ask you:

When people hear you talk about your work…

Do they feel something? Not just understand…you know?

Actually feel something? I’d love to hear your version of Rizz and Tiz.

Let’s doola this. ⚡

— Arjun

P.S. If you’re finally embracing your authentic founder voice, make sure your business foundation is just as genuine. When investors and customers start believing in your vision, you’ll want a backend that reflects that same intentionality. That’s where doola comes in.