Grow your income as an influencer while keeping more of what you earn. Learn how to maximize your tax benefits and save money with our expert tips.

What Tax Write Offs Are Available to Influencers?

Are you an influencer looking to save money on your taxes? You may be surprised to learn just how many tax write-offs are available to you! From travel expenses to business tools, there are a variety of deductions that can help you reduce your tax burden. Keep reading to find out what tax write-offs are available to influencers.

It’s often said that there are two certainties in life, one of which is taxes. The IRS will always come for its due no matter what business you’re in. Then again, no business likes to part with its hard-earned money, but taxes have remained an inevitability. However, they’re able to claim deductions that help bring down the tax bill.

The way business is conducted has changed exponentially since the internet began. It also gave rise to entirely new forms of business. For example, influencers use their social media accounts to promote products and services. Influencer marketing is a multi-billion dollar industry and being able to get a small piece of that pie can be quite lucrative. If you’re making an income as an influencer you should start to think of working with a professional to better understand what write offs are available to you.

A lot of influencers have this apprehension since influencer marketing doesn’t fit the general definition of business. The IRS views influencers and content creators as sole proprietors. In reality, it’s perfectly legal for influencers to claim tax write offs on some of the expenses they incur for running their business. 

Depending on the type of work that you do, there may be several different social media influencer tax deductions available that can help you reduce your taxable income, some of which we discuss in this post. 

Tax Write Offs for Influencers

Tax write offs are an important part of any business, and influencers are no exception. As an influencer, there are certain tax write offs that you can take advantage of to reduce your taxable income. These write offs can provide significant savings, depending on the type of influencer work you do.

Common deductions for influencers: 

  • Flights, 
  • Accommodations
  • Meals
  • Vehicle expenses
  • Entertainment
  • Cameras
  • Laptops
  • Equipment used in the production of content
  • Marketing and advertising
  • Other costs of doing business

By taking advantage of these tax write offs, influencers can significantly reduce their taxable income. However, it’s important to remember that these deductions must be taken in accordance with the applicable laws and regulations. It’s also important to remember to keep detailed records of all expenses in order to be able to take full advantage of the write offs available. 

Many necessary expenses are incurred when running a business. The IRS also recognizes this fact for influencers as well. These write offs are deducted from the total income that’s subject to taxes. This leads to an overall reduction in your income tax bill, meaning that you’d pay less in taxes than you would have otherwise. 

Influencer Write Offs in Detail

When categorizing your expenses as an influencer, you can justify some of these common expenses depending on what type of content you create.

Travel expenses

This is particularly useful if you’re a travel content creator. Any business travel can be written off. This includes domestic and international flights as well as any related expenses. This may include but isn’t limited to transportation, accommodation, meals, and entertainment. These expenses must be incurred away from your tax home for them to be eligible.

Marketing and advertising

These are highly necessary expenses for any business and even more so for people in this industry. Marketing and advertising are very important social media influencer tax deductions. Any expenses incurred for ads and campaigns on Facebook, Google, YouTube, Instagram, etc can be deducted from the total taxable income.

Home office

Many influencers work from home precisely because a home office deduction is allowed by the IRS. This lets you deduct a percentage of your rent, mortgage interest, taxes, and insurance premiums from the taxable. You’re only allowed to claim the area that’s used exclusively for work, though.

Website expenses

A website is a crucial tool for influencers to promote their services. Building and operating a really great website requires considerable expense on domain, design, hosting, plugins, etc. All of these costs can be written off.

Electronics and equipment

Influencers need the best of the best to create quality content. That requires considerable investment in cameras, microphones, laptops, processing software, and more. Equipment for studios, furniture for the office, and other related supplies are among the tax write offs for Influencers.

Professional fees 

As you operate your business, you may be required to seek help from professionals. This may include tax advice,legal opinions, editing services, photographers, etc. These are reasonable and necessary expenses that are allowed to be written off.

Benefits of Claiming Tax Write Offs

Tax write offs are a great way for influencers to reduce their taxable income and save money on their taxes. There are a variety of write offs available to influencers that can help them save money on their taxes.

The money that you’re left with after subtracting all of your expenses from your total income is your taxable income and that’s what you’re supposed to pay taxes on. Tax write offs allow you to further reduce the taxable income by deducting expenses such as the ones highlighted above. This brings down the overall taxable income and helps you save money on your tax payment. 

Establishing Eligibility for Tax Write Offs

To qualify for any of these tax write-offs, influencers must keep accurate records of their expenses as well as any income generated from their activities. It is important to note that tax write-offs are only available to influencers who are considered to be self-employed and filing taxes as a sole proprietor. Additionally, influencers must ensure that any deductions claimed are legitimate business expenses, as the IRS has strict rules governing the types of deductions that can be claimed.

How you structure your business also plays an important role in defining your tax liabilities. For some, the LLC tax benefits might be appealing, others may consider an S-Corp vs LLC and choose the former. What you need to remember is that the IRS only allows tax write offs for influencers that are considered to be self-employed and file taxes as a sole proprietor.

It can’t be stressed enough that accurate bookkeeping is imperative. You must maintain records of expenses claimed and the income generated through them. The social media influencer tax deductions that you claim must be legitimate business expenses

The IRS doesn’t take kindly to misdeclarations. Improperly claiming deductions where they don’t exist is a sure fire way of landing yourself in trouble with the IRS. The tax authority has specified strict rules that must be observed when claiming deductions.

How You Can Write Off The Stress of Your Tax Filing

Remember, tax write offs are a completely legal way of reducing your tax bill. All it requires is a bit of diligent bookkeeping and adequate knowledge of available deductions so that you can execute your business in a way to maximize the benefit. 

We get it, filing taxes can be stressful, particularly if this is the first time you’re doing it as a sole proprietor. It can be difficult to understand what forms to fill out, what information and documents to provide, and how to go about claiming relevant deductions to save money on your taxes. 

doola can help take the stress out of tax filing. Manage your business with complete peace of mind that all of the complicated stuff is taken care of. 


Can influencers write off vacations? 

If you’re a travel blogger, any travel and meals can be written off if the expense is related to your blog. Influencers in other niches can’t write off vacations.

Can social media influencers write off clothing? 

Social media influencers can write off clothing as long as they’re able to prove that the clothes were required for their online influencer activities.

How do influencers do their taxes? 

Influencers often rely on service providers like doola to do their taxes properly and ensure compliance with all of their tax liabilities.

Can you write off expenses as a Youtuber?

You can write off expenses as a YouTuber if they were incurred for the sole purpose of running your business on the video sharing platform.

doola's website is for general information purposes only and doesn't provide official law or tax advice. For tax or legal advice we are happy to connect you to a professional in our network! Please see our terms and privacy policy. Thank you and please don't hesitate to reach out with any questions.

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