How to Start a Dog Walking Business in 11 Steps

Starting a dog walking business can be a rewarding and fulfilling endeavor for animal lovers. With the growing demand for pet services, starting a dog walking business can be a lucrative career choice.

In this article, we’ll cover the steps you should take to start your dog walking business, how to choose the right business structure, and clarify any permits or licenses you may need to build a strong foundation for your business. Keep reading to learn how to start your dog-walking business and ensure it’s off to a great start!

What is a Dog Walking Business?

A dog walking business is a service that provides exercise and companionship to dogs while their owners are away from home. The business is typically operated by a sole proprietor, partnership, or limited liability company that employs one or more dog walkers who visit clients in their homes to walk and care for their dogs.

Benefits of a dog walking business

The benefits of starting a dog walking business include:

  • The demand for pet services, especially in urban areas, is growing
  • It’s a flexible business that allows you to work from home and set your own schedule
  • You get to work with dogs and other animals, which can be very rewarding for animal lovers
  • You can start the business with relatively low startup costs, especially if you already have a reliable vehicle and basic equipment such as leashes and toys

Potential drawbacks to a dog walking business

Disadvantages of starting a dog walking business include:

  • The job can be physically demanding, as it requires walking, running, and sometimes lifting dogs
  • There can be liabilities, especially in case of accidents or injuries
  • The business can be weather dependent, making it difficult to schedule walks during extreme weather conditions
  • Competition for dog walking services in urban areas can be high, making it difficult to stand out and have a successful business 

Starting a dog walking business can be a fulfilling and profitable venture for animal lovers with a passion for exercise and a desire for flexible work. But it’s important to carefully consider the advantages and disadvantages before launching the business to ensure its success.

Starting a Dog Walking Business in 11 Steps

Below you will find the 11 steps to starting a successful dog walking business, beginning with your goals in mind and how you can achieve them. 

1. Develop Your Business Plan

Developing a comprehensive business plan is essential to starting a successful dog walking business. It should serve as a roadmap for your business and as a tool to attract investors and secure loans, if necessary.

Your business plan should include a detailed overview of your dog walking business and its goals as well as a financial plan to cover start-up costs and ongoing expenses. It should also include a marketing strategy for attracting customers, such as promoting through social media and local advertising. Your day-to-day operations, including scheduling, invoicing, and record keeping, are also essential when it comes to staying organized and compliant with your finances. 

It’s also important that you take the time to thoroughly research the market and your competitors to know what you need to be ahead of the curve. By creating a well-thought-out business plan, you will have a clear idea of the potential of your business and the steps necessary to make it a success.

2. Choose a Business Name

The name of your dog walking business is critical to its success because it helps you stand out from other dog walking businesses and can have a significant impact on your brand image. 

When choosing a business name, it’s important to make it:

  • Short, memorable, and easy to spell
  • Descriptive of your services
  • Reflective on your personality and approach
  • Unique and not in use by another business

By considering these factors, you can create a memorable and distinctive name for your dog walking business that will help you to establish your brand and attract customers.

3. Understand the Market

Successfully starting and running a dog walking business requires a thorough understanding of the market. Research other dog walking businesses in the area, their services, pricing, and marketing strategies and use this information to differentiate your business and stand out in the market.

Identifying potential customers involves researching the demographics of pet owners in your area, including their ages, income, and interests, to help target your marketing efforts. Understanding the legal requirements for operating a dog walking business, such as obtaining necessary licenses and insurance, is also important.

Additionally, offering competitive rates is critical to attracting customers and building a successful business, which can be determined by researching the market and competitor pricing. Conducting thorough market research and understanding the market will help position your dog walking business for success and growth.

4. Determine Your Rates

To determine the cost of a dog walk, you must consider various factors such as the type of service, the duration of the walk, and the distance traveled. To set accurate prices, you should also take into account the cost of materials, advertising, and transportation.

Accessories such as leashes, collars, and toys are necessary to provide a safe and enjoyable experience for the dogs, while advertising helps reach potential customers and spread the word about your brand.

Transportation costs, including fuel and maintenance of your vehicle, as well as any parking fees or tolls should also be considered. By taking all of these factors into consideration, you can ensure that your dog walking business is profitable while still offering competitive and affordable services to your customers.

5. Plan Your Payment Options

Deciding on a payment method for your dog walking business is an important aspect of running your business. You have several options, including cash, PayPal, or credit cards, and it is important that you choose the method that works best for you and your customers.

Another important decision you’ll need to make is whether to require a deposit or an upfront payment from your customers. This way, you can ensure that you are properly compensated for your time and services. You’ll also need to decide whether you’ll offer your customers the option to pay online or if they’ll have to pay you in person.

A clear payment process will help you manage your finances effectively and reduce the risk of misunderstandings with your clients. Whether you accept payment after the job is complete or require a deposit upfront, it’s important to clearly communicate your payment policies to your customers to avoid confusion or disputes. By being proactive with your payment processes, you can ensure the financial stability of your business and provide a positive experience for your customers.

6. Decide on Your Business Structure

Next, you’ll want to choose the appropriate business structure for your dog walking business. This will determine how your business is run and what legal entities you need to run your business smoothly.

Sole Proprietorship

A sole proprietorship is a type of business entity where an individual is the sole owner and operates the business. One of the main advantages of a sole proprietorship is that it is relatively easy to manage and has fewer regulatory requirements compared to other business structures. However, one of the major disadvantages is that the owner is personally liable for all debts, meaning their personal assets are at risk in the event of a lawsuit or debt.

General Partnership

A general partnership is a type of business entity where two or more people own and operate the business together. While the ease of incorporation and reduced regulatory requirements can be attractive to people looking to start a business quickly, the potential for disagreements among partners and unlimited liability for business debts can also have significant drawbacks. Partners must have a clear agreement in place to minimize the risk of disputes and ensure the success of the partnership.

Limited Partnership

A limited partnership is a type of business entity that combines the involvement of both general and limited partners. The structure offers the advantage of having outside investors provide capital without giving up control of the business, and the limited partners enjoy the security of limited liability. However, the potential for disputes among multiple partners and the requirement for formal agreements and regulations can make the structure more complex than in a sole proprietorship or general partnership.

Limited Liability Company

A Limited Liability Company (LLC) is a hybrid business structure that combines elements of a corporation and a partnership. It offers the limited liability protection of a corporation for its owners, known as members, while also allowing for the tax benefits and flexibility of a partnership. LLCs offer the advantage of protection for their members’ personal assets and the flexibility to choose how the business is taxed. However, there may be more regulations and formalities involved in setting up and running an LLC compared to a sole proprietorship or general partnership. Additionally, it may be more difficult to transfer ownership of an LLC, and there may be restrictions on the number of owners allowed.


A corporation is a separate legal entity from its owners, known as shareholders. Corporations offer several advantages such as limited liability protection, the ability to raise capital, and the ease of transfer of ownership. However, corporations also have disadvantages such as double taxation on profits, a more complex and formal organizational structure, and more regulations and compliance requirements. Forming and running a corporation can be more expensive and time-consuming compared to other business structures.

7. Register Your Business

Registering your dog walking business is an important step in establishing a legal and official presence for your company. Depending on your chosen business structure, you may need to register with the state or local government. This typically involves filling out legal documents such as the articles of organization or operating agreements. Registering your business also helps to ensure that you comply with any applicable regulations, making it easier to open a business bank account, obtain any necessary licenses and permits and apply for any loans or grants.

8. Obtain Licenses and Permits

Every state has different rules and regulations when it comes to starting a business. As a business owner who deals with live animals that may lead to an accident, it is best to check with your local government to see whether you need a license or permit for your dog walking business. Generally, you will need a business license to legitimize your business and protect yourself against any liabilities.

9. Open a Business Bank Account

Setting up a separate bank account for your business allows for clear record-keeping, differentiation between personal and business finances, and building better credibility. A separate business account also helps protect your personal assets from your business accounts in the event of a lawsuit, organizing them so that they don’t comingle when managing your finances.

10. Get the Right Insurance

When you open a dog walking business, you need to be aware that you will be held responsible for the care of your owners’ beloved pets, so it is important that you get the right insurance. This is because accidents such as property damage, injuries, or the loss of a dog can lead to litigation — something that won’t reflect well on your business or reputation. 

11. Promote Your Services

One of the most important steps for your dog walking business is to advertise your services. This can be done through word of mouth, local advertising, or social media. Remember that your reputation is a strong deciding factor when it comes to attracting and retaining customers. So building a network of clients who trust you with their dogs is critical to a lucrative dog-care business.

Additional Tips for Your Dog Walking Business

Now that you know the fundamental steps to starting your dog walking business, here are some extra tips on providing a successful and safe experience for your canine friends. 

Invest in a Pet Software System

If you want to expand your business or need a little help organizing your clients. Investing in a pet software system can be in your best interest. This is helpful when it comes to keeping in touch with your customers, managing your staff, promoting your business, and improving the overall experience.

Become First Aid Certified

It can be difficult to keep track of what is going on with your dogs, who are much like children running around putting things in their mouths that they shouldn’t. That’s why it’s important to take a first aid course in case of an accident and know what to do in an emergency. This will also help to gain the trust of your clients, who will know that their dogs will be taken care of professionally in the event of a crisis.

Understand Safety Measures and Equipment Used

The safety and well-being of your client’s dogs cannot be overstated. Depending on what your client is comfortable with, you will need to adjust accordingly to meet their needs. For example, some owners do not want their dogs on a certain leash and prefer a gentler leash that emphasizes their health and safety. It’s also a good idea to invest in a dog first aid kit for added protection for your customers’ fluffy companions.

Earn a Profitable Income with a Dog Walking Business

The idea of opening a dog walking business can fill your animal-loving heart with joy. But the safety and legal requirements for this type of business are no walk in the park. Running this type of business successfully takes a lot of planning, advertising, and careful arrangements to get it right.

By following the 11 steps above, you’ll be well on your way to opening a successful and compliant dog walking business. If you need help with your taxes, getting organized, and staying on top of your finances, doola offers a great and affordable bookkeeping service that will keep you up to date on all your business expenses and income taxes.


How profitable is a dog-walking business?

A dog-walking business can have high profitability potential with a net income of around 30% to 50% of gross revenue, but the exact figures can vary greatly based on location and scale.

Do you need qualifications to start a dog-walking business?

No specific qualifications are needed to start a dog-walking business. However, you should have a love for dogs, basic dog care knowledge, responsibility, and trustworthiness.

Is dog walking in high demand?

Dog walking is in high demand as pet ownership continues to increase, and busy pet owners seek assistance in providing daily exercise and care for their pets.

What are some risks of a dog-walking business?

Some risks of a dog walking business include liability for accidents or injuries to dogs, unpredictable weather conditions, and potential challenges in managing client expectations and schedules.

How many dogs can you walk at a time?

The number of dogs one can walk at a time depends on the size and temperament of the dogs, local laws, and the walker’s ability to handle multiple dogs effectively. Typically, a dog walker can handle between two and six dogs at a time.

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