How to Start a Successful Business

Starting a successful business is like trying to find a needle in a haystack, but with the added challenge of not knowing what a needle looks like or how to use it. A successful business requires equal parts creativity, resilience, and sheer luck. With a bit of guidance and a lot of perseverance, you too can join the ranks of successful entrepreneurs and leave the haystack far behind. 

12 Steps to Starting a Successful Business

Starting a business is a complex process that requires careful planning and execution. While the specific steps may vary depending on the type of business, industry, and location, here are some general steps that are typically involved:

Decide on Your Business Concept

It’s important to lay the foundation for your business’s success. The first and most critical step is deciding on your business concept. Your concept will serve as the blueprint for your entire operation, defining your target market, products or services, and overall business strategy. 

Identify a need in the market. Ask yourself questions such as, “What problem can my business solve?” or “What product or service is missing in my community?” You can also consider your skills and passions. What are you good at? What do you love to do? Is there a way to turn your skills and passions into a profitable business?

To provide some inspiration, let’s look at some successful businesses and their concepts. Warby Parker, for example, identified a need for affordable, stylish eyewear and disrupted the traditional eyewear industry with their direct-to-consumer model. Airbnb saw an opportunity to provide unique and authentic travel experiences by connecting travelers with local hosts. And Patagonia not only offers high-quality outdoor clothing and gear but also prioritizes sustainability and social responsibility in their business practices.

Develop a Business Plan

Once you have your business concept, it’s time to develop a plan to bring that concept to life. A well-crafted business plan guides you through the various stages of starting and running your business, helping you stay focused and on track for success.

Services to Offer

When choosing the services you’ll offer, consider your skills and expertise, as well as the needs and preferences of your target market. 

What are you uniquely qualified to offer? What services will your target clients find valuable? Consider the competition and how you can differentiate your services from them to stand out. 

Target Clients

Consider demographics like age, gender, location, income level, and education. What are their needs, preferences, and pain points? How can your services address those needs and offer value to your target clients? Once you understand your target market and can think like your customer, you can tailor your marketing efforts and better serve them.

Financial Forecast

Starting any type of business comes with costs, including equipment, supplies, rent, and marketing expenses. Create a financial forecast that takes into account these costs, as well as your projected revenue and profit margins. A realistic financial forecast can help you secure funding and make informed decisions about your business.

Pricing Structure

Your pricing structure should be competitive and reflective of the value you offer. Consider factors such as your target market, competition, and the costs of running your business. Will you charge a flat fee or an hourly rate? Will you offer packages or add-on services? It’s important to strike a balance between profitability and affordability for your clients.

Operation Cost

Consider costs such as:

  • Rent
  • Utilities
  • Payroll
  • Taxes
  • Inventory
  • Legal fees
  • Marketing
  • Insurance 

By understanding these costs and developing a budget, you can make informed decisions about pricing, staffing, and overall business strategy.

Name of Business

Choosing a unique and memorable name for your business is important for branding and marketing purposes. Make sure the name is easy to spell, pronounce, and memorable. Conduct a trademark search to ensure the name is not already in use and can be legally protected.

Choose Your Business Structure

Choosing the right business structure is one of the most important decisions you can make as a business owner. Depending on the size and scope of your enterprise, there are several different structures you can choose from to legally organize the new business. The five main types of entities are sole proprietorship, general partnership, limited partnership, limited liability company (LLC), and corporation. 

Sole Proprietorship

A sole proprietorship is an entity structure in which the individual who owns or operates the business assumes all legal and financial liabilities associated with it. The sole proprietor has complete control over the business and its profits or losses but is personally liable for any debts or obligations incurred by the company. 

This type of structure provides more flexibility than other more complex entities but also carries greater personal risk for its owner. 

Taxes are paid with the owner’s personal taxes which generally means higher rates than those paid by larger businesses with multiple owners.

General Partnership

A general partnership operates similarly to a sole proprietorship but involves two or more owners who share management responsibilities and profits. Each partner has unlimited liability for any debts or obligations of the business incurred by them or any other partner in their name. This means that each partner’s personal assets are at risk if the business fails financially. 

Limited Partnership

A limited partnership is a specialized version of a general partnership that shares many similarities with it. However, unlike a general partnership, a limited partnership comprises both general partners and limited partners. 

The general partners are solely responsible for bearing the entire risk of liability for the business’s debts, while the limited partners only risk their invested capital and nothing more. Limited partners can’t take part in the management of the company at all.

Limited partnerships are an attractive option for businesses seeking to raise capital. 

Limited Liability Company

Limited Liability Companies (LLCs) combine aspects of both corporations and partnerships, allowing owners to take advantage of some elements from both structures while protecting owners from personal liability for debts and obligations of their business. LLCs also offer tax flexibility with minimal paperwork requirements compared to corporations. However, income from an LLC can be subject to double taxation in some states which means that taxes must be paid on both corporate profits and on distributions made to shareholders or members of the LLC. 


Corporations are separate legal entities owned by shareholders who have limited liability for debts of the corporation but lack direct control over it since they can’t make major decisions without a majority vote from directors appointed by shareholders.

They typically involve higher setup costs than other entity types as well as additional filing fees and paperwork requirements due to complex regulatory frameworks surrounding them but they also provide many benefits such as access to venture capital investments, ease in transferability of ownership interests, access to certain tax deductions, limited shareholder liability protection, scalability with growth opportunities among many others.

Finance Your Business

When it comes to financing your business, there are several options available: 

Personal savings are a great place to start if you have enough capital saved up to invest in your business. This is an attractive option as it gives you full control over the funds and can act as a form of security in case anything goes wrong. On the downside, personal savings can be difficult to access unless you have significant financial resources at your disposal. 

The friends and family funding route is often used by entrepreneurs who don’t have access to traditional forms of financing. While this option is convenient and may come with less paperwork than other sources, it could also create awkward social dynamics if things don’t work out as planned. It is wise to treat any money received from friends or family like a loan rather than a gift for best practice. 

Bank loans are another popular source of startup financing as they offer fixed interest rates and extended repayment schedules but require collateral to qualify for one. Additionally, banks may not be willing to take risks on new businesses with no track record or significant assets. 

SBA loans are guaranteed by the Small Business Administration (SBA) and offer more favorable terms than traditional bank loans with more lenient eligibility requirements. However, these types of loans require time-consuming paperwork and long processing times that may deter entrepreneurs looking for quick cash infusion options. 

Angel investors provide capital investments in exchange for equity stakes in companies that demonstrate potential for growth and success. This option allows entrepreneurs to leverage investors’ networks while avoiding debt obligations but also comes with certain strings attached such as ceding some degree of entrepreneurial autonomy or control over company decisions. 

Crowdfunding has become increasingly popular among startups due to its low barrier of entry when compared with other sources of financing since it does not require any type of collateral or credit checks. However, crowdfunding campaigns often come with a set timeline for completion which could make them unsuitable for long-term capital needs or projects requiring multiple rounds of funding. 

Register Your Business

The process of registering your business varies depending on your location and the type of business you are starting. Typically, you’ll need to register with your state or local government and obtain any necessary licenses and permits. You may also need to register for taxes, such as sales tax or employer withholding tax.

Prepare to provide basic information about your business, such as its name, address, and type of business entity (e.g., sole proprietorship, partnership, LLC, corporation). You may also need to provide personal information, such as your Social Security Number or Employer Identification Number (EIN). 

Obtain Licenses and Permits 

The licenses and permits you’ll need depend on your business structure and the location of your business. For example, if you’re starting a food business, you may need a food service permit from your local health department. If you’re starting a home-based business, you may need a home occupation permit from your city or county.

To find out what licenses and permits you need, check with your local government. The SBA also provides detailed information on the various permits for each state and industry. It’s important to obtain all necessary licenses and permits before you start operating your business to avoid fines or legal issues down the road.

Open a Business Bank Account

Opening a separate bank account for your business is important for several reasons. It helps you keep your personal and business finances separate, which is important for accounting and tax purposes. Second, it can make your business look more professional to customers and suppliers. It can also make it easier to obtain business credit or loans in the future.

To open a business bank account, you’ll provide your business registration paperwork, tax ID number, and proof of address along with your personal identification. 

Get Business Insurance

Business insurance protects your business from potential risks and liabilities. It covers a variety of risks, including property damage, liability claims, and employee injuries. The specific types of insurance your business needs depend on your industry and the size of your business. Some common types of business insurance include:

  • General Liability Insurance
  • Property Insurance
  • Professional Liability Insurance
  • Workers’ Compensation Insurance
  • Business Interruption Insurance
  • Cyber Liability Insurance

Hire and Train Your Team

When hiring employees, be clear and up-front about the roles and responsibilities of each position. Communicating expectations to candidates during the interview process will help ensure that they understand what is expected of them upon being hired. To find qualified candidates, employers can post job openings on a variety of platforms, such as job boards, social media sites, or through employee referrals. When interviewing potential hires, ask questions that allow you to gain insight into their strengths and weaknesses as well as their skillset and work styles.

Proper training is paramount to the success of any business. Providing employees with the necessary knowledge and skills to perform their jobs effectively will ensure high-quality service for customers. There are myriad methods for providing training, including on-the-job coaching, workshops, online courses, or eLearning modules. On-the-job coaching allows employees to learn by doing in a real-world setting while workshops can provide an interactive learning environment with opportunities for employees to engage with each other and apply new knowledge in an applied context. Online courses are a great way for employers to give employees access to a wealth of information quickly and easily while eLearning modules offer more comprehensive content that can be tailored to specific topics or job roles.

Develop a Branding Strategy

A branding strategy sets you apart from others. It makes you recognizable to consumers.

  • Brand Identity – Building a strong brand identity begins with defining the company’s core values and mission. These core values should be consistent throughout every touchpoint of the customer’s interaction with your product or service. The core values should represent the overall beliefs and goals of the company and will serve as a guide for decisions related to marketing, communication, and customer experience strategy. 
  • Marketing Strategy – An effective marketing strategy requires planning to reach desired outcomes. This includes analyzing the target audience, identifying which types of marketing activities are best suited for them (e.g., digital campaigns, content creation, influencer marketing), determining budgets for each activity, setting measurable objectives for each campaign (such as lead generation or sales targets), and choosing appropriate channels to communicate with customers. 
  • Customer Experience Strategy – Creating a positive customer experience is key to ensuring that customers remain loyal to the brand over time. It is important that all interactions across different touchpoints—online and offline—are consistent with one another so that customers know what they can expect no matter how they interact with your brand or product/service. This includes providing excellent customer service in all areas—from sales inquiries to post-sales support—and ensuring that any inquiries are answered promptly in an efficient yet friendly manner. 

Market Your Business Online

Marketing your business online is essential to reach out to potential customers and spread the word about your products and services. The best way to promote your services is through your website, as well as social media platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. 

Creating a website that looks professional and inviting helps customers find you more easily. It’s important to have relevant content on the site that will draw in viewers and keep them engaged. Having an active blog page or a portfolio page can also help build customer trust in your products and services. 

Social media is also an important tool for marketing businesses online. You’ll want to have an active presence on social media channels that allows you to interact with customers directly and share updates about new products or upcoming events quickly. By using effective hashtags, creating campaigns around seasonal events, and promoting giveaways or discounts you can increase traffic to your site. 

Network and Promote Your Business

Network and promote your business to reach potential customers and partners. Attending industry events and conferences can be a great way to meet other professionals in your field and learn about the latest trends and developments. Bring plenty of business cards and prepare a short elevator pitch to introduce yourself and your business.

There are many business networks, both online and offline, that you can join to connect with other entrepreneurs and professionals in your industry. These networks can be a great source of referrals and can help you build relationships with potential customers and partners.

Don’t be afraid to reach out to potential customers and partners directly either through email, social media, or even in person.

6 Tips to Growing a Successful Business

As any successful business person knows, it takes more than just a great idea to be successful. It requires dedication, hard work, and creativity. Here are some tips on how to grow a successful business: 

  1. Build Your Personal Brand: A strong personal brand is one of the most important elements of growing your business. Identify what makes you uniquely qualified and use that to create an authentic and memorable presence in the marketplace. This will help you stand out from the competition, establish trust with customers and build relationships with potential partners. 
  1. Become an Expert by Contributing Content: Create content that adds value for your target audience by providing valuable insights and advice on topics related to your field of expertise. Share this content across multiple platforms such as blogs, social media, email, newsletters, podcasts, and more. By becoming seen as an expert source in the industry, you can gain credibility amongst buyers and prospects which will give your business a competitive edge. 
  1. Be Creative: To stand out from the competition, think outside of the box when it comes to marketing tactics or product design. This could include developing innovative packaging ideas or writing engaging blog posts that spark conversation around your brand. With creativity comes new opportunities to attract customers while setting yourself apart from others in your industry, without breaking the bank! 
  1. Stay Focused and Consistent: Having clear goals helps keep you motivated and on track towards achieving success quickly, but don’t forget consistency is key! Make sure not to be too quick to jump on every trend or opportunity that comes along; instead, focus on building something long-term that will remain relevant over time despite changes in market trends or customer needs.  
  1. Have Patience & Prepare to Make Sacrifices: Growing a business takes time and patience, don’t expect instant overnight success! Building something sustainable takes dedication so get ready for hard work and accept that there will be some sacrifices along the way such as long hours or even taking less pay to reach your goals. 
  1. Be Frugal: Start small but think big; there’s no need for expensive investments right away, Ffocus on getting creative with low-cost marketing strategies like word-of-mouth referrals or leveraging content-sharing sites such as YouTube and Instagram before reaching bigger markets like television campaigns or print ads. Maximize resources while still offering excellent quality service and products. These principles will set you up for success now as well as down the road when revenues increase substantially enough to invest more into growth strategies.

Maximize Your Opportunity For Success

While every business owner dream of achieving success, the harsh reality is that not all businesses make it to the top. However, this doesn’t mean that you can’t increase your chances of success by seeking out expert guidance and support. That’s where doola comes in. Our team of financial experts can help you navigate the complex financial aspects of running a business, including bookkeeping, payroll, tax preparation, and financial analysis so that you can focus on maximizing the success of your business.  


Is it hard to start a business?

Starting a business can certainly be challenging and intimidating, but it doesn’t have to be. The most successful way to start a business is with thorough research and planning. 

What is the most successful way to start a business?

You should determine the type of business you want to start, identify your target market and take the time to create a comprehensive business plan. You must also secure the necessary funding for your venture. 

How much does it cost to start a business?

Depending on the type of business you decide to launch, startup costs can range from hundreds of dollars to tens of thousands. It is important to be aware of all costs associated with starting and running a business to ensure its success.

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