Where do you find nearly 3 billion people to market your business to? Facebook! It’s the world’s largest social media network and also one of the most effective for online marketing. Its remarkable technology has enabled people to transform their self-employed business ideas into thriving businesses. It all starts with a Facebook business page. Think of it as the perfect tool to increase brand awareness on the social network and as the launchpad for success with Facebook advertising. Here’s how to start a Facebook business page right away.
What is a Facebook Business Page?
A Facebook Page is a free public profile that a business can have on the social network. Much like how you can share stuff on your personal Facebook account, a business page can be used to share updates, photos, videos, and other content on Facebook. It can also be used to communicate and interact with customers.
You’ll also need the page if you intend to launch a Facebook ad campaign for promoting products and services. The social network provides incredible tools for this purpose, enabling you to effectively measure the success of your campaigns and generate more leads.
Steps to Start Your Facebook Business
It’s free and quite easy to start a Facebook Page. The social network doesn’t charge businesses anything to create a page. You just need to follow the simple steps described below to get started.
Create or Login to Your Personal Account
It’s not possible to create a business page on Facebook without having a personal account first. So you either need to log in with an existing account or create a new personal account on Facebook to proceed. Once you’re logged in, go ahead and create a Facebook page.
Create a Facebook Business Page
As you begin creating the page, you’ll be required to provide some relevant information. Much of this information will be visible to the public so make sure that you’re presenting everything about your business in the best light.
Some basic information that all pages need to provide includes the business name and description. You should also choose the category most relevant to your business. The description can provide more details about the products and services you offer in addition to the contact information.
Complete the Rest of the Information Needed
After providing the preliminary information, continue following the prompts from Facebook to add more information about your business to the page. You can add your website, business hours, phone number, and more. Bear in mind that it’s optional to provide these details, so in case you don’t want to put a contact number or address on the Facebook Page, you can choose not to do so.
Upload Profile and Cover Photos
Great images are very important for a polished social media presence. A Facebook Page lets you add a profile and cover photo. Ensure that the profile and cover photos are 170 x 170 and 851 x 315 pixels respectively for the best fit. These images should be created with the brand guidelines in mind and should best represent your business.
Add Action Button
The action button is a useful lead-generation tool. It’s placed prominently at the very top of the page, and you can use it to link to your website and online store, contact form, a special page or an offer, etc. You’ll be given the option to add the action button as you go through the process of setting up the page. Facebook provides you with over a dozen call to action (CTA) options to choose from. It doesn’t make it possible to add a custom CTA to this button.
Optimize Your Page
By now, your page would have been set up, and you’ll be ready to start posting content. At this stage, it’s best to take a moment and review all of the information you’ve added so far. Make sure that your website URL is accurate and working; the description is appropriate; and the location, hours of business, and contact information are accurate.
You can optimize it further by enabling other features such as reviews; allowing people to leave reviews on your Facebook Page helps increase social proof. Don’t forget to create a custom URL for the page as it not only helps with SEO but makes your page seem more professional to customers.
Set Auto-Reply for Messages
Your Facebook business page will likely receive a lot of messages and inquiries from customers. It’s best not to keep them guessing if the business has received the message. Enable auto-reply for messages from the Inbox of your page. This will automatically send a pre-configured reply to every new incoming message, convincing the customer that their message has been sent and that you’ll be reaching out to them soon.
Enabling auto-reply will also help you stay organized, and there will no longer be a need to guess if all of the incoming messages have been provided with a response. The initial response is always sent automatically, and you can then filter messages accordingly to proceed with the customer.
Upload Your First Graphic or Video Post
Content is king on social media and unless you create some, people won’t find your page and won’t have a reason to follow it. After your page has been set up, create your first photo or video post to start building awareness for your brand on Facebook. It can be anything from a simple image to a cheeky video that announces the launch of a new product or service.
Thereafter, follow a consistent content strategy so that your page always has something new to show to visitors. Pages that aren’t updated frequently don’t look good, and customers will see the lack of recent activity on a business Facebook page as a red flag.
Tips for Doing Facebook Business
Make the most of all that Facebook has to offer to transform your page into a lean, mean, lead generation machine. Utilize the Facebook Ads Manager to refine the target audience for your paid campaigns. Adapt your content strategy based on the analytics for the page to maximize traction for everything that’s posted on the page.
Things on Facebook can change rapidly, and businesses must adapt or risk being left behind. Always keep yourself updated with the latest trends on Facebook and particularly any algorithm changes that it announces, as that will surely impact the reach you’re able to generate on the social network.
Keep these general tips in mind as well to make the most of your presence on Facebook:
- Prominently feature your products and services
- Understand your target audience to adapt your content strategy
- See when they’re most active and publish new posts accordingly
- Join Facebook groups related to your business to subtly promote your page
- Interact with comments on your posts to increase brand awareness
- Optimize page management by increasing the number of admins
- Always refresh your strategy to sustaining high engagement levels
Supercharge Your Online Marketing With Facebook Business
A Facebook Business page can help you supercharge your marketing efforts online by allowing you to tap into an incredibly vast audience and effectively promote your products and services. You can exponentially increase sales through paid ad campaigns that are laser-focused on the relevant target audience.
Ad spend on Facebook can increase rather quickly if you’re not paying attention. It should be clear how much you’re spending on ads and the returns they’re generating for you. By using doola Bookkeeping, you can track all business transactions including the spend made on Facebook ads to calculate your return on ad spend and then adjust your advertising expenditure accordingly.
How much does it cost to put a business on Facebook?
It doesn’t cost anything to put a business on Facebook. The social network allows you to create a Facebook page for your business for free. You only need to pay if you plan on running paid advertising campaigns.
How much does Facebook pay for 1,000 views?
How much Facebook pays for 1,000 views varies based on several factors, but according to most estimates, ad campaigns on Facebook generate $8.75 per 1,000 views on average.
Is Facebook good for small businesses?
Facebook is good for small businesses as it equips them with the same tools as big businesses to run targeted campaigns. With more focused targeting, small businesses can spend less on ad costs while being able to generate more reach for their content.
What type of Facebook page should I create for my business?
Facebook has different categories for pages and that includes business. Choose the relevant business category when setting up your page so that it’s properly classified by Facebook as a page that a business owns.
Do you get paid for your Facebook business page?
You don’t get paid for your Facebook page. Facebook doesn’t pay you anything for creating or running a page for your business. It also charges you nothing to create a page, it continues to be free to create a Facebook page for your business.