How To

Language:

How to Grow a Remodeling Business

By Lindsey Rudy

Published on 13 Jan 2024 5 min read

For homeowners, remodeling their house is the opportunity of a lifetime to create a dream home. If you’re serving these customers, you might wonder how to grow a remodeling business and increase your revenue. Whether you specialize in kitchen, bathroom, basement, or whole-house remodeling, you need a solid growth strategy that will help you attract more customers, showcase your work, and stand out from the competition. 

Here are some of the best growth strategies for your remodeling company that you can start using right away.

13 Growth Strategies for Your Remodeling Company

The number of strategies you can use to grow a business can be overwhelming, from boosting your online presence to cultivating local connections and diversifying service offerings. A combination of strategies can significantly promote your company’s visibility and reputation. 

Develop a Strong Online Presence 

A strong online presence starts with having a professional website that is easy to use and shows off your services. Social media is also important – you should have active and engaging accounts across platforms. Broadcast your latest projects and engage potential customers with tips and promotions. 

Blogging is another effective method to showcase your expertise and value by posting informative and relevant content. A solid online presence can boost your visibility and credibility among potential customers.

Create and Share High-Quality Content that Demonstrates Your Work

High-quality content that displays your work can include before-and-after photos, videos, case studies, testimonials, and reviews. By sharing this content, you highlight your skills and potential customers can visualize how your services will benefit them. 

Engaging content can bring your target audience on a buying journey. Educate them about current trends and styles, which can lead to customer interest. 

Utilize Search Engine Optimization (SEO)

Search engine optimization (SEO) aims to make your website show up in search results on engines like Google and Bing. If people can find you online, you reach more potential customers. To get the best out of SEO for your website, use keywords customers might search for, write content that catches attention, make sure your website loads quickly, and build links from trusted websites.

Collaborate With Local and Related Businesses 

Forming partnerships with individuals in related businesses can bring you referral clients. They can provide high-quality materials and equipment and work together with you on projects. Team up with other local businesses that do similar things, like home stagers, furniture stores, interior designers, real estate agents, landscapers, painters, and cleaners. This cooperation can get more people to know about you, refer businesses to you, and bring in more customers. 

Building positive relationships can expand your network and enhance your reputation in the industry. You can build these relationships by attending networking events, joining industry associations, and offering perks and special deals. You can also team up and offer special deals or packages, making things easier for customers. Working together with other businesses allows you to learn from them and improve your skill set.

Invest in Targeted Online Advertising Campaigns

Using online advertising helps you reach potential customers actively looking for remodeling services. Platforms like Google Ads, Facebook Ads, and Instagram Ads allow you to show off your amazing work. You can also use remarketing tools to reconnect with customers who have visited your website or social media pages. If you already have a personal brand online, you can use it to establish trust with customers.

Attend Trade Shows, Home Expos, and Other Industry Events 

Trade shows, home expos, and industry events are fantastic opportunities to display what you can do and get feedback from people who like your work. These events help you meet possible customers or partners in the field. Attending such events lets more people know about you as well as trust your abilities. You will also get to hear about the latest news in the remodeling industry and the best methods to get work done.

Provide Flexible Financing Options 

Getting a remodeling job done can cost an arm and a leg, which can be tough for some people to pay all at once. To make it easier, you can offer them different ways to pay. You could ask them to pay in installments or use credit cards or loans from third-party lenders.  

Offer a Variety Of Remodeling Services 

Consider offering different kinds of services to fit what different people want and can afford. Services like design consultation, project management, demolition, installation, painting, flooring, plumbing, electrical work, carpentry, and more can attract different types of customers. This strategy makes your business more valuable and popular, bringing in more sales and cash. 

Utilize Email Marketing Campaigns 

Email marketing enables consistent communication with customers and prospects. You can send them newsletters, promotions, updates, tips, and reminders regularly. Doing this helps keep in touch and build trust with those who might want to hire you again. 

Email marketing is a great way to make people love what you do and tell their friends and family about you, which helps your remodeling business grow.

Consider Offering Maintenance Services for Completed Remodeling Projects 

To expand your remodeling business, consider providing maintenance services for completed remodeling projects. These services may include cleaning, repairing, inspecting, and upgrading remodeled spaces.  

Establish Yourself as an Industry Expert 

Becoming an industry authority means sharing what you know in different ways, like writing, making videos, or talking on podcasts. Talking about your ideas in interviews or on other people’s platforms shows you as someone to be trusted in the remodeling space. This approach can bring in more customers and help grow your business.

Invest In Professional Photography of Your Completed Remodeling Projects 

Invest in professional photography for your completed remodeling projects and capture the beauty and quality of your work in detail. These pictures can show how awesome your work is on your website and social media. They’re also great for showing the difference between how things were before and how great they look now. Seeing these pictures, people will get to know that you’re good at what you do.

Consider Expanding Your Service Area or Opening Additional Locations 

If you want more people to know about your work, you may consider covering more areas or opening up new outlets. But before that, research the market and see if your expansion plan is workable. Also, check how much it would cost and the challenges that might pop up along the line. You need to look carefully before you take the big leap. 

Revolutionize Your Remodeling Business with doola

If you’re looking to grow your remodeling business, it can be challenging to know where to start. But with the right strategies, you can take your business to the next level and achieve your goals. 

Meanwhile, you need a reliable bookkeeping system to manage your finances, taxes, and compliance to ensure your business runs smoothly. That’s where doola comes in. doola Books is a cloud-based bookkeeping software that can automate your bookkeeping, track your income and expenses, generate reports and invoices, and more. By using doola, you’ll save time, money, and hassle, so you can focus on growing your business. 

FAQs