How to Grow a Cleaning Business Fast

Running a cleaning business can offer you a reliable income and a flexible schedule. Starting a cleaning business and making a living out of it depends on having a good number of clients as well as personnel you trust. But what if you’re not expanding as much as you need to? Learn how to grow a cleaning business fast. 

14 Proven Strategies for the Expansion of Your Cleaning Company

To expand your company, you may need a combination of strategies that help you target new customers as well as retain existing ones. When searching for how to grow a cleaning business fast, these are the options to try. 

1. Utilize Online Advertising Platforms

Online advertising is an important tool for small businesses. It is a cost-effective way of targeting those who fit a specific demographic, and it includes options like Google Ads and Facebook Ads. 

You can use the exact budget you want with these kinds of online ads while also getting feedback on what worked and what didn’t so that you can tweak future advertising campaigns for your cleaning service. 

2. Offer Personalized Cleaning Packages

Not every kind of customer will benefit from all the cleaning packages you may offer in your cleaning company. You can tailor the cleaning experience to fit the budgets of your customers so more people can afford your services. You can also offer better results based on the various challenges people have. 

If you offer commercial cleaning, for example, you can provide options for restaurants that focus on removing food stains and grease, while services for a medical facility may focus on disinfecting work surfaces.  

3. Provide Exceptional Customer Service 

When running a cleaning service, you depend on reviews and referrals. That means offering your customers services they can depend on and dealing with any issues that arise in a professional and timely manner. By providing great customer service, your clients know that they can reach out to you with concerns, requests, and more. 

4. Network With Local Businesses 

You never know where your next referral will come from. By getting to know local businesses, you can make connections and even partnerships that help you get new clients. Complementary businesses can offer their services or products at a discount if they reach out to you and vice versa. 

5. Offer Discounts or Promotions 

One of the best ways to get new customers as well as repeat customers is to offer promotions and discounts. You can offer a discount on the first cleaning service or offer lower rates during the holiday season. 

If you’re looking to get an influx of new clients quickly, why not slash your rates for a week? That can encourage people who’ve hesitated to turn to your cleaning business to take that next step. 

6. Create a Professional Website

How do customers find you? They probably use the internet. This means you need to have a professional website that inspires trust and offers all the information you want your clients to know. 

It’s crucial that you apply search engine optimization techniques to your website so that your company will appear higher up on search engine results. You can do this by creating quality content for your site as well as utilizing the kind of keywords that your customers would input into Google to find the services they need. 

7. Implement a Referral Program

A great way to get more clients without having to spend a lot of money advertising is to offer a referral program to your existing clients. With these kinds of programs, they can get discounts on future services if they refer someone to your company. Not only does this mean getting new clients, but it also entices existing ones to use those discounts. 

8. Seek Partnerships With Real Estate Agents or Property Management Companies

When people are planning to put their homes on the market to sell, it can be helpful to have a cleaning business on hand to make the home look presentable. Even property managers can benefit from cleaning services that make properties look great for the next clients. 

By reaching out to real estate agents and property managers in your area, you can have access to these kinds of opportunities. Attending networking events for these services can be a good way of meeting people who may be in need of what you offer. 

9. Offer Additional Services Such as Window Cleaning or Carpet Cleaning

A good way to stand out from other cleaning companies is to add services. Many cleaning companies don’t offer window cleaning or carpet cleaning, which means customers would have to reach out to other professionals, vet them, and schedule services.

By offering them as many services as possible, you’re giving clients the convenience they need. That can entice them to keep coming back to your company. 

10. Provide Ongoing Training for Cleaning Staff

Offering ongoing training for your cleaning staff means that the company’s standards remain high and that everyone who works for you provides consistent services to your customers. Training can include everything from using the latest equipment and products to ensuring everyone is safe while working. 

Your customers will be much more confident in the services you provide if they know your staff receives ongoing training. 

11. Attend Trade Shows or Community Events

As with any local business, networking is essential if you want to increase the chances of getting referrals. Community events and trade shows are good options for this. Trade shows also help you stay up-to-date on the newest trends in cleaning as well as the best products and tools. 

12. Offer Eco-Friendly Cleaning Options

Many potential customers worry about the kind of cleaning products you may use and their impact on the environment. Some may worry about cleaning products if they have pets or children. 

By offering eco-friendly cleaning options, you can put them at ease and cater to their preferences. These options may include products that don’t contain harsh chemicals or those that use only natural ingredients. 

13. Develop Strategic Partnerships With Local Janitorial Supply Companies

This kind of strategic partnership is beneficial for both sides. You can offer customers and other cleaning companies the chance to purchase janitorial supplies, and the janitorial supply company can refer clients to you who need a cleaning company. 

14. Advertise in Local Newspapers or Community Magazines

Ads in local newspapers and community magazines give you the visibility in your community that you need. You may want to place these ads and offer discounts to those who call within a certain time frame to entice potential customers to act quickly. 

Get Your Cleaning Business Off the Ground with doola

If you’ve been struggling to get new clients or you’d like to scale your business, these strategies can make a difference. At doola, we provide help with streamlining how your business functions so that it can be more efficient. 

Whether your cleaning business is your main gig or a profitable side hustle, our tax and bookkeeping services can help you succeed. Contact us today to learn more about our bookkeeping services. 


Should I specialize in a specific type of cleaning service or offer a wide range of services?

The answer depends on your individual preference and goals for the business. For some people, diversifying can help them stand out, while other businesses are better poised to become niche cleaning companies. Many times, building a reputation for a specific type of cleaning service takes longer than offering a wide range of options. 

How can I differentiate my cleaning business from competitors in the market?

You can offer eco-friendly options, reliable customer service, and competitive rates. You can also have a referral program to incentivize clients to come back and spread the word about your services. 

What pricing strategies should I employ to stay competitive and profitable?

Many cleaning businesses employ cost-based pricing. This takes into account the costs you have and adds a percentage that works as your profit. There is also competitor-based pricing, which means looking at your competition and choosing a price somewhere in the middle. 

How can I effectively manage and schedule cleaning jobs to maximize efficiency and productivity?

If you have a team, using technology for effective communication can help avoid delays and scheduling issues. You would also want to know the strengths of your team members and use them accordingly. Be sure to establish job priorities and use scheduling software for easy tracking of your jobs. 

How can I utilize technology and software to streamline operations and enhance customer service?

Bookkeeping tools help you keep control over your finances, which means you can focus more on the job. You would also want to use apps to communicate with clients so that they can reach out to you when they want. Additionally, some programs offer data analytics to track your staff’s performance so that you can offer the highest efficiency levels to your clients. 

doola's website is for general information purposes only and doesn't provide official law or tax advice. For tax or legal advice we are happy to connect you to a professional in our network! Please see our terms and privacy policy. Thank you and please don't hesitate to reach out with any questions.

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