Sleepless Nights to “Slumber”: How Sean Segal Transformed Sleep Optimization and Expanded to the US With doola

Founded: 2022 by Sean Segal

Mission: Sleep optimization with science-backed products for deeper rest and recovery.

Product: Premium sleep-enhancing supplements and wellness products.

Industry: E-commerce | Wellness

Website: Slumber

Headcount: 11-50

Sean Segal knows the power of a good night’s sleep. As the founder of Slumber, he helps high performers, biohackers, and wellness enthusiasts optimize their rest with science-backed sleep products.

For Sean, Slumber has never been just another e-commerce venture; it was deeply personal. His own struggles with sleep and health inspired him to create a brand that could transform the way people rest.

After years of dabbling in e-commerce without finding the right fit, he finally found his purpose: empowering others to take control of their sleep and, ultimately, their lives.

However, breaking into the US market as an international entrepreneur came with challenges. To fully scale Slumber, Sean needed to establish a legitimate US presence, including domestic banking, access to credit, and eligibility for platforms like TikTok Shop.

Something only doola’s formation and compliance services could make possible.

That’s when he decided to expand to the US with doola. Basically, he said, “Let’s doola it!”

Building the Business: The Vision Behind Slumber

For Sean, Slumber was more than just a business; it was a mission to redefine sleep health. After dealing with his own sleep struggles, he realized that better sleep was the “lowest-hanging fruit” for improving overall health.

Everyone sleeps, but few prioritize doing it better. And this became the foundation of Slumber.

In Sean’s words:

We all have to sleep; there’s no escaping it. So, why not do it better?

Why Sleep Optimization?

Unlike traditional wellness brands, Slumber targets a specific audience: people seeking peak performance through optimized rest.

From entrepreneurs and athletes to health-conscious biohackers, Slumber’s customers are looking for more than melatonin. They want real, measurable results.

What Makes Slumber Unique?

Early on, Sean figured that the wellness market is crowded. With Slumber, he cut the clutter by redefining the way people approach sleep.

More than just selling products, the brand champions a philosophy of optimizing rest as a performance tool, helping high achievers wake up stronger, sharper, and more resilient.

Here’s what makes Slumber’s approach so unique:

Science-Backed Formulas

Slumber doesn’t rely on trendy gimmicks or unproven ingredients. Every product is formulated using clinically studied, science-backed compounds designed for maximum effectiveness.

Tailored for High Performers

Slumber goes beyond the typical wellness crowd; it specifically targets biohackers, athletes, and wellness enthusiasts striving for peak performance.

With the growing demand for better recovery solutions in the fitness and productivity sectors, Slumber offers sleep optimization as the ultimate performance hack.

Be it a marathon runner aiming for faster muscle recovery or a startup founder seeking sharper mental clarity, Slumber helps its customers gain a competitive edge through better rest.

Empowering Philosophy: “Own Your Night, Win Your Day”

More than a tagline, “Own Your Night, Win Your Day” is the guiding principle behind Slumber’s mission. The brand challenges the common mindset of viewing sleep as the end of the day.

Instead, it promotes sleep as the foundation for success.

By prioritizing quality rest, Slumber empowers its customers to wake up stronger, think clearer, and perform better. It’s a call to action that resonates with anyone seeking to live with more energy, focus, and vitality.

Scaling on a Lean Budget

Sean didn’t start Slumber with a massive war chest. In fact, he launched the brand with a small budget but big ambitions.

Rather than splurging on costly campaigns, he focused on the following lean yet efficient growth strategies:

• Negotiated lower MOQs (Minimum Order Quantities) to minimize initial costs.

• Found creative, budget-friendly ways to advertise, tapping into niche marketing channels.

• Learned new skills, from copywriting to creative design, to reduce outsourcing costs.

This strategic approach and selling “sleep as a superpower” allowed Sean to bootstrap Slumber’s growth while maintaining full control over his vision.

Challenges and Breakthroughs: Low Budget, Smart Strategy

Launching an e-commerce business with limited capital is difficult, but Sean saw it as an opportunity to think outside the box. Instead of following industry norms, he broke the rules—even his own.

Here are some of the key challenges he faced:

1. Low Initial Budget: Sean had to operate lean, making every dollar stretch.

2. Finding Affordable Marketing Opportunities: Without large ad budgets, he had to get creative with partnerships and grassroots marketing strategies.

3. Scaling Without Sacrificing Quality: As demand grew, he remained committed to delivering high-quality products, even with limited resources.

How Sean tackled these challenges is nothing short of inspiring. With bold creativity and a willingness to break the mold, he cut costs without ever compromising on quality.

He negotiated lower MOQs to reduce upfront expenses, secured unconventional ad placements to bypass costly mainstream channels, and even taught himself new skills, from crafting ad creatives to writing product copy, streamlining operations while keeping overhead lean.

Sean’s resourcefulness eventually paid off. By operating Slumber with razor-sharp efficiency, he was able to achieve profitability faster, positioning the brand for sustainable growth.

The doola Impact: Expanding Slumber to the US With doola

While Sean had built a solid foundation, expanding into the US market was essential for Slumber’s next phase of growth. And at this juncture, doola helped him scale smart.

With doola by his side, Sean was able to legally establish Slumber as a US LLC, giving his brand the domestic credibility it needed to win customer trust.

This also opened the doors to US banking and credit access, enabling Sean to secure domestic bank accounts and tap into credit lines essential for scaling operations.

The biggest game-changer?

Forming a US entity made Slumber eligible for TikTok Shop (in progress), a powerful new sales channel that could significantly boost its reach and revenue.

Sean also spoke highly of doola’s seamless, fast, and efficient setup process, which allowed him to focus entirely on growing Slumber rather than getting bogged down by complex administrative hurdles.

In Sean’s Words:

Advice from Sean: Speed > Perfection

Through his entrepreneurial journey, Sean has learned some invaluable lessons that he shares with fellow e-commerce founders.

These are the three key lessons Sean wants to share with aspiring founders:

• Speed trumps perfection; launch quickly and refine as you go.

• Think lean; you just need creativity and resourcefulness, not massive budgets.

• Challenge industry norms to sustain in a saturated market

And here’s the best advice Sean received before Slumber took off:

“Better done than perfect, despite that going against my grain—it’s true. Moving with speed and acting swiftly allows you to take action and get results.“

Most importantly, Sean highlights the value of partnering with a reliable LLC formation and compliance service, like doola, that empowers you to scale globally while staying fully compliant with the latest regulations.

Scaling Your E-Commerce Business? Go Global With doola!

Sean Segal’s journey with Slumber proves the power of resilience, creativity, and the right support system. By partnering with doola, he was able to seamlessly expand into the US market, access banking and credit, and position Slumber for future growth.

And with doola handling the heavy lifting of LLC formation, tax compliance, and financial regulations, Sean could focus on what he does best: helping the world sleep better.

So that was Slumber’s success story. And yours could be the next e-commerce triumph too!

By teaming up with doola, you can also unlock access to domestic banking, secure credit, and position your business for unstoppable growth.

If you’re ready to scale your e-commerce dream with seamless US expansion and financial stability, doola’s got your back.

Book a free consultation with us and unlock your business’s full potential!