Best Bookkeeping Software and Online Solutions for Marketing Agencies in 2025

As we dive into 2025, marketing agencies face new challenges that demand agile strategies and innovative solutions, especially when it comes to managing their books. Gone are the days of cumbersome spreadsheets and endless paperwork. 

doola Bookkeeping offers efficiency and the ability to harness real-time data insights, empowering agency owners to make informed financial decisions on the fly. 

Join us as we explore the best online bookkeeping solutions tailored specifically for marketing agencies this year — so you can focus on what you do best: crafting unforgettable narratives and driving results for your clients!

Bookkeeping Features You’ll Need as a Marketing Agency

Marketing agencies, like any other business, require proper bookkeeping and accounting practices in order to maintain financial stability and make informed decisions. 

However, not all bookkeeping services are created equal.

Here are specific features that you’ll need in your online bookkeeping solution to effectively manage your financials.

1. Invoicing

Invoicing tools allow you to get paid on time for each client project or task. This helps you bill and understand how much time and resources are being dedicated to each client. 

With an online bookkeeping solution like doola that includes invoicing capabilities, you can easily generate invoices based on the hours worked for each client.

2. Expense Management

As a marketing agency, you likely have various expenses, such as advertising costs, software subscriptions, and travel expenses related to client meetings or events. 

doola Bookkeeping with expense management capabilities can help you stay on top of these expenditures by allowing you to categorize and track them in real time. 

This not only enables accurate budgeting but also gives you valuable insights into your spending patterns.

3. Integration with Bank Accounts

The last thing any business wants is to manually record income, expenses, and other payments received from clients. 

Choose an online bookkeeping solution that seamlessly integrates multiple bank accounts so that all your transactions get recorded automatically.

4. Real-Time Reporting

Having access to insightful financial reports is crucial for any business, and marketing agencies are no exception. 

With an online bookkeeping solution that offers revenue and expense reporting, you can gain valuable insights into your financial standing at any given time. 

This helps you make informed decisions and identify areas for improvement or cost-cutting.

Top 4 Online Bookkeeping Services for Marketing Agencies in 2025

As technology advances and shifts the way businesses operate, marketing agencies need to keep up with the latest online bookkeeping trends and tools. 

To help you navigate through the sea of options, we have curated a list of the top 4 online bookkeeping services that will be perfect for your marketing agency in 2025.

These top 4 online bookkeeping services are paving the way for modern and cost-effective financial management solutions for marketing agencies in 2025. 

Whether it’s managing cash flow, reducing manual errors, or staying on top of budgets — these services have got you covered! So why wait? Choose the best fit for your marketing agency today and

doola Bookkeeping

doola Bookkeeping is a comprehensive bookkeeping solution that has become a favorite among small- and medium-sized firms due to its user-friendly interface and innovative features.

Whether you’re a small agency looking to streamline your finances or a growing firm in need of more advanced tools, doola has something to offer everyone.

It offers a range of services tailored towards the unique needs of marketing agencies. These include:

• Expense Tracking: doola allows you to easily track all your business expenses in one place, whether they are recurring or one-time payments.

• Invoicing: Create professional-looking invoices with doola’s customizable templates and send them directly to clients for faster payments.

• Bank Reconciliation: Say goodbye to manual bank reconciliations with doola’s automated process, which effortlessly matches your transactions.

• Financial Reporting: Stay on top of your agency’s finances with real-time financial reports that give you insights into your revenue, expenses, and more.

• Tax Preparation: Simplify tax season with doola’s tax preparation feature that organizes all your financial data for easy filing.

Standout Features:

✔️ Unlike many other online bookkeeping solutions, doola uses double-entry accounting, which helps maintain accurate records and provides better financial insights.

✔️ With access to dedicated specialists, you can get personalized support whenever needed through phone or live chat assistance.

Pricing:

doola offers flexible pricing plans that start at $25 per month for its bookkeeping software.

Our All-in-one Accounting plan covers everything and costs only $250 per month.

Don’t worry, though, since we can help you claim this amount as a tax deduction. New users can also try the features for free and experience the difference they can make.

Verdict:

Its standout features, affordable pricing options, and dedicated specialist support make it a strong contender for the best online bookkeeping solution in the market. 

Bench Accounting

Bench Accounting is highly recommended as an online bookkeeping solution for mid-size businesses and established companies. 

With its user-friendly system and services offered, it has also become a go-to option for agencies looking to streamline their financial management processes.

Some of the key services it offers include daily bookkeeping, year-end financial statements, tax preparation and filing, and monthly performance reports. 

They also have a team of expert accountants to ensure accurate record-keeping and timely financial reporting, allowing agency owners to focus on their core business operations.

Standout Features:

✔️ Integration with various accounting software, which makes it easier for users to access data from multiple sources in one place. 

✔️ Personalized support through a dedicated account manager who understands your specific needs and provides proactive advice to improve your finances.

✔️ Clean and easy-to-use dashboard that eliminates complex spreadsheets or manual data entry.

Pricing:

Bench has transparent pricing plans starting at $2999 per month, which includes basic bookkeeping services. 

They also have an advanced Bookkeeping and Tax plan priced at $599 per month, which is slightly costlier than other options in the market.

Verdict:

If you’re looking for hassle-free bookkeeping services tailored to your specific business needs, but the pricing may not suit every agency’s budget.

Bookkeeper360 

Bookkeeper360 is an online bookkeeping tool that offers a wide range of bookkeeping services to help businesses manage their finances effectively and efficiently.

It has gained popularity due to its easy-to-use interface, integration capabilities, personalized support from skilled professionals, and wide range of targeted services. These include:

• Accounts Payable Management

• Accounts Receivable Management

• Automated Bank Reconciliation

• General Ledger Maintenance

• Cash Flow Management

• Financial Reporting

Standout Features:

✔️ Its intuitive interface, which makes navigating the platform user-friendly even for non-accounting professionals. 

✔️ Dedicated team of experienced bookkeepers to provide personalized support. This human element sets it apart from other strictly automated bookkeeping solutions.

Pricing:

Bookkeeper360 offers scalable pricing plans starting at $399 per month. They also have a more advanced Controller plan with all popular add-ons at $1,149 per month.

Verdict :

Overall, Bookkeeper360 is a reliable and efficient option for businesses looking to streamline their financial operations. 

However, their prices are a bit higher for marketing agencies looking to streamline their bookkeeping processes on a budget.

Merritt Bookkeeping

Merritt Bookkeeping is a popular choice for many marketing agencies looking for reliable and efficient bookkeeping services. 

They offer a wide range of day-to-day bookkeeping services such as invoicing, bill payments, bank reconciliation, and expense tracking. 

They also provide customized reports that give agencies an overview of their financial health and help them make informed decisions.

Moreover, Merritt Bookkeeping takes security very seriously and undergo an annual SSAE16 audit to ensure their processes are up-to-date with the latest standards.

Standout Features:

✔️ One of the standout features of Merritt Bookkeeping is their team of experienced bookkeepers readily available to help you out.

✔️ An online client portal where you can view reports and communicate with your dedicated bookkeeper directly through the portal.

Pricing:

Merritt Bookkeeping offers a simple pricing structure starting at $250 per month.

While their pricing may seem cheaper but it the services they offer are quite limited.

Verdict:

Merritt Bookkeeping is a solid option for marketing agencies seeking professional online bookkeeping services at a reasonable price point. 

However, it is important to note that Merritt Bookkeeping may not be the most cost-effective since you might have to pay extra for extra services.

Tips for Choosing the Right Bookkeeping Solution for Your Marketing Agency

Before choosing any bookkeeping solution, it is essential to identify your specific business needs and budget. 

Consider factors such as the size of your agency, number of employees, volume of transactions and its complexity, and what features you require from a bookkeeping software.

As your marketing agency grows, so will your accounting needs. Therefore, it is wise to choose a solution that can adapt to accommodate future expansion or changes within your business.

Don’t forget to take advantage of online resources such as reviews or ratings by other marketing agencies who have experience using different bookkeeping solutions. 

You can also seek recommendations from other industry peers or professionals, as they are likely to provide honest opinions based on their personal experiences.

doola Bookkeeping offers free trials, which allow you to take it out for a spin and see for yourself how it can help your business.

Ready to Fine-Tune Your Bookkeeping Process? doola Bookkeeping Can Help!

doola Bookkeeping can help you keep track of expenses, invoices, and receipts while also focusing on client.

Our team of experienced bookkeepers can handle the specific requirements of marketing agencies and work closely with you to keep all your financial information in one place, making it easier for you to track project costs and manage invoices and payments.

Our platform also offers automated features such as expense tracking and invoice generation so that you can focus on what matters most — delivering quality work for your clients. 

This also eliminates the hassle of keeping physical records and allows for more accurate expense tracking.

Another significant advantage of using doola Bookkeeping is our team’s expertise in tax management to ensure your business is compliant with the IRS regulations.

Book a demo today to learn more about how we can help your agency thrive!