Launching Your Brand: 200 Street Clothing Name Ideas

When it comes to launching a new clothing brand, one of the most important initial steps is choosing a name that represents your brand’s identity and values. The name will be the first impression of the brand for potential customers, so you’ll want to brainstorm creative and memorable ideas.

The good news is that we’ve made the work a bit easier for you. We’ve compiled a list of 200 street clothing name ideas to help you get creative. 

Why Choosing the Right Street Clothing Name for a Brand Is Important

The street clothing name sets the tone for the entire brand and plays a crucial role in creating a strong brand identity. The name of a brand is often the first thing that potential customers will notice about it, and it can influence their perception of the brand.

A well-chosen street clothing name can capture the attention of the target audience, convey the brand’s style and aesthetic, and evoke a particular emotion or feeling. It can help the brand to stand out from the competition, build brand recognition, and establish a strong brand image.

Additionally, a good street clothing name is a valuable marketing tool, as it can create a memorable brand slogan or tagline, which can be used in advertising campaigns, social media posts, and other marketing materials. Overall, choosing the right street clothing name can determine the success of your brand and its ability to connect with audiences. 

How to Choose the Best Name for a Street Clothing Company

When it comes to starting a street clothing company, choosing the perfect name is crucial. Your brand name will be what customers recognize and remember you by, so it needs to be catchy, memorable, and relevant to your brand. Here are some tips for choosing the best name for your street clothing company.

Reflect Your Brand Identity

Your street clothing name should reflect the personality and image of your brand. Consider what message you want to convey to your customers and choose a name that aligns with that.

Consider Your Target Audience

When choosing a name for your street clothing company, it’s essential to consider your target audience. The name should resonate with your target audience and reflect their interests, lifestyle, and age group. Understanding your target audience can help you choose a name that will help to build brand loyalty.

Consider the Future

Choose a name that can grow with your brand and is not limiting. Avoid choosing names that are too specific or trendy and may become outdated quickly. Consider opting for a name that’s a bit timeless, or at least adaptable to future fashion trends. 

Keep it Simple and Memorable

The name of your street clothing company should be easy to remember and simple enough for customers to share with others. A memorable and catchy name can help build brand recognition and a loyal customer base. Avoid using complicated words or phrases that are difficult to spell or pronounce.

Test Your Ideas

Test your chosen names with your target audience to see how they react. You can conduct surveys, focus groups, or use social media to gather feedback on your potential name choices. 

Check for Availability

Before finalizing your street clothing company name, it’s important to check if it’s available as a domain name and on social media platforms. Using a unique name that isn’t already in use by another company can help avoid legal issues and confusion for customers. It’s also important to make sure that your name is available on social media platforms so that you can create social media handles that match your brand.

200 Street Clothing Name Ideas

Need inspiration? Take a look at these 200 unique street clothing name ideas for naming your fashion brand:

*Note: The names listed above are intended for inspiration only. Names may be in use and or availability subject to change.

Your business name must be 100% unique to your state. You can find out if a street clothing name idea is available in your state by searching your state’s LLC database.

How to Start Your Street Clothing Brand

Creating a successful streetwear brand can be rewarding, but isn’t exactly easy. Before starting your street clothing brand, it is essential to lay the groundwork and develop a solid plan to achieve your goals.

1. Define Your Brand

This is the foundation of your street clothing brand. You need to define your brand’s identity, mission, vision, and values. Determine what your brand stands for, what makes it unique, and what it offers that other brands don’t. This will help you create a clear and focused brand that resonates with your target audience.

2. Conduct Market Research

Before launching your street clothing brand, you need to research the market to understand what your competitors are doing, what trends are popular, and what your target audience wants. This will help you create a unique selling proposition and position your brand to stand out in the market.

3. Create a Business Plan

A business plan is a roadmap that outlines your strategy, goals, and tactics for launching and growing your street clothing brand. Your plan should include a description of your brand, market research, a marketing plan, financial projections, and an overview of your team and operations.

4. Determine Your Brand’s Aesthetic

Your street clothing brand’s aesthetic is its visual identity. You need to determine your brand’s color palette, typography, logo, and design elements. This will help you create a cohesive and recognizable brand that resonates with your target audience.

5. Choose a Business Structure

Forming a business entity is an essential step in starting a street clothing brand as it helps to establish your business as a separate legal entity. By creating a legal entity you may be able to protect yourself from personal liability for the company’s debts and liabilities.

Additionally, forming a business entity can also help to establish credibility with suppliers, customers, and investors. It shows that you are serious about your business and have taken the necessary steps to protect yourself and your brand. Here’s a breakdown of the different types of business entities. 

Sole Proprietorship

This is the simplest and most common form of business entity. A sole proprietorship is owned and operated by a single person who is responsible for all aspects of the business. The owner is personally liable for all the debts and obligations of the business.


This is a business owned by two or more people. Partners share the profits and losses of the business and are jointly responsible for its debts and obligations. There are two types of partnerships: general partnership and limited partnership.

Limited Liability Company (LLC)

An LLC is a hybrid business entity that combines the flexibility of a partnership with the limited liability protection of a corporation. It is owned by one or more members and managed by members or managers. LLC members are not personally liable for the debts and obligations of the company.


A corporation is a legal entity that is separate and distinct from its owners. It is owned by shareholders who elect a board of directors to oversee the company’s management. Shareholders are not personally liable for the debts and obligations of the corporation.

6. Open a Business Bank Account

Opening a business bank account for your streetwear clothing brand is recommended to keep your personal finances separate from your business’s finances. It also makes it easier to manage your financial transactions and keep track of your cash flow.

7. Source Materials and Manufacturers

Once you have a clear vision of your brand’s identity and aesthetic, you need to find the right materials and manufacturers to produce your clothing. You’ll need to research and select manufacturers who can produce high-quality clothing that meets your brand’s standards and aesthetics.

8. Create Your First Collection

Your first collection is an important step in launching your street clothing brand. You need to create a cohesive collection that represents your brand’s identity, aesthetic, and mission. Your collection should include a range of styles and sizes that appeal to your target audience.

9. Launch Your Brand

Once you have created your first collection, it’s time to launch your street clothing brand. You need to create a website, social media profiles, and other marketing materials to promote your brand and collection. You also need to plan an event or launch party to create buzz and attract attention to your brand.

10. Grow Your Brand

After launching your street clothing brand, you need to focus on growing your brand and expanding your customer base. This involves continuing to create new collections, building relationships with customers, and expanding your marketing efforts.  

Along with social media, consider other marketing channels such as influencer partnerships, collaborations, events, and paid advertising to expand your reach. Remember to maintain a consistent brand message across all marketing channels. 

Naming and Launching Your Street Clothing Company

With these unique street clothing name ideas, we hope that you have found inspiration and guidance in your quest to create a successful streetwear brand.  Whether you decide to go for a name that is edgy and rebellious or one that is more sophisticated and refined, remember that the name you choose will become the identity of your brand. Take your time, do your research, and choose a name that you can be proud of, and that will help you stand out in a crowded market. 

When you’re ready to launch and register your new company, turn to doola. With doola, you can form your business entity, open a business bank account, and explore a host of other small business resources. Learn more here


How do I come up with a catchy street clothing name?

Look for inspiration in pop culture, music, art, and urban lifestyle. Make sure the name aligns with the style and image you want to project for your brand.

Can my street clothing name have a simple or straightforward name?

Yes, a straightforward name can be just as effective as a unique one. Keep in mind that having a simple name can make it easier for people to remember and pronounce your brand name.

What are the most popular street clothing names in the industry today?

Some of the popular street clothing names in the industry today include Supreme, BAPE, Nike, Adidas, and Off-White. These brands have established themselves through various marketing strategies and collaborations.

What are the things to consider when picking a street clothing name?

Consider your target market, brand identity, and style when picking a name. You may also need to ensure that the name is not already taken, is easily searchable, and is available as an online domain name.

Can I trademark my street clothing name?

You can trademark your street clothing name to protect it from being used by other businesses. A trademark can also help establish credibility and recognition for your brand. However, the process can be time-consuming and costly, so seeking legal advice is important before proceeding.

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