Business-in-a-Box: CEO Describes doola’s Mission to “Initialize” New Companies

May 2, 2023

In this week’s episode of The Breakout Growth Podcast Sean Ellis and Ethan Garr chat with Arjun Mahadevan, Co-Founder and CEO of doola, a launchpad for your first or next business. Most founders want to spend their time finding Product/Market Fit, but unfortunately, the work of just running a business itself can often get in the way.

Doola looks to help founders remove these distractions by offering a “business-in-a-box” solution. The company helps you form your LLC, then manage everything from bookkeeping and banking, to taxes and compliance.
Other companies, like LegalZoom, offer business formation services, and certainly, lawyers and accountants can help with these processes too. But doola’s approach is about customer success and building a community where founders can find the support they need. Arjun says it’s both “high tech and high touch”.

Arjun says doola has helped founders in 175 countries form their LLCs in the US, and his team is all about finding the highest-leverage opportunities that will result in a great product suite and community for the business owners they serve.

So, if you are looking for some great inspiration and insights into how to optimize for sustainable growth, check out this episode of The Breakout Growth Podcast with Arjun Mahadevan, Co-Founder and CEO of doola.

We discussed:

  • Business-in-a-Box; the doola backstory: (06:04)
  • Meeting the needs of Covid-driven eCommerce acceleration: (15:45)
  • Building for retention beyond LLC formation: (25:52)
  • Just-in-time user acquisition: (30:38)
  • White labeling doula via API: (34:55)

And much, much, more . . .