Ecommerce

Language:

Top 9 Shopify Stores in the USA:  Inspiring Ecommerce Success Stories

Ashwani Shoda
By Ashwani Shoda
Published on 13 Mar 2025 8 min read
Top 9 Shopify Stores in the USA:  Inspiring Ecommerce Success Stories

Shopify has emerged as a powerhouse platform for entrepreneurs looking to turn their dreams into thriving businesses. 

But what truly distinguishes successful brands from those that fizzle out? For this, we decided to delve into the Top 9 Shopify Stores in the USA. 

From eye-catching designs to unique product offerings and clever marketing strategies, these inspiring success stories showcase not just profits but passion and perseverance. 

Plus, after we’re done exploring these standout successes, we’ll also talk about how to navigate the legalities and compliance regulations in the bustling world of ecommerce.

Luckily, doola’s Ecommerce Formation & Compliance services can help you incorporate your business, register and file taxes, and obtain necessary licenses and permits.

Why Shopify Is a Leading Ecommerce Platform

Shopify has gained a loyal following of merchants and entrepreneurs who are using it to power their online stores. 

So what makes Shopify different, and why have 675 million customers purchased through a Shopify store?

These are the reasons why a majority of online entrepreneurs choose Shopify as the ecommerce platform to launch their business.

  • Easy-to-Use: The platform offers a wide range of customizable templates and themes, making it easy for store owners to create an appealing online storefront in no time.

  • Wide Range of Features: From inventory management to payment processing, order fulfillment, and marketing tools, everything is built into the platform for seamless integration.

  • Scalability: Its scalable infrastructure ensures that your store can handle any amount of growth without affecting performance or requiring significant changes in your plan.

  • Secure and Reliable: Shopify takes security seriously by providing SSL encryption for all websites hosted on its servers with minimal downtime guaranteed.

  • Extensive Support Resources: Shopify not only offers technical support through multiple channels but also has an extensive collection of resources available on its website that covers everything.

Top 9 Shopify Stores in the USA

There are countless successful Shopify stores across the country that have achieved great success and set an example for other aspiring online businesses.

So, after extensive research and analysis, we have narrowed down the top contenders and compiled a list of the top 9 Shopify stores in the USA.

1. Gymshark

GymShark

Founded in 2012 by Ben Francis, it has become one of the top fitness apparel brands in the world. 

What started as a small screen printing operation in a garage has now expanded to a billion-dollar business with over 900 employees. Their unique selling point lies in their combination of style and functionality, catering to both gym-goers and fashion enthusiasts. 

They have also made significant achievements, such as being named the fastest-growing company in the UK by The Sunday Times and partnering with top athletes like Nikki Blackketter and David Laid.

2. Beardbrand

Beardbrand

Eric Bandholz founded Beardbrand in 2012 with a mission to offer high-quality grooming products for men with beards, promoting self-expression and confidence. 

With an impressive social media presence and strong community engagement, Beardbrand’s unique selling point is its focus on building a lifestyle brand rather than just selling products. 

They offer personalized service to a large and under-served group of customers, which is why it remains one of the top choices in the beard care category.

3. Blume

Blume

Taran and Bunny Ghatrora founded Blume after struggling to find natural skin care products that actually worked for them. 

However, this soon turned into a successful business offering clean, vegan, and cruelty-free personal care products aimed at de-stigmatizing periods and empowering women. Their unique selling point is their commitment to sustainability through recyclable packaging and eco-friendly ingredients. 

In fact, their Shopify store has also witnessed a 45% month-over-month sales increase, proving their strategy is working.

4. Tentree

4. Tentree

Founded in 2012, Tentree combines fashion with environmental activism by selling sustainable clothing and planting trees. 

Their sustainable and ethically-made clothing has gained popularity among conscious consumers, especially with their goal to plant one billion trees by 2030.

Tentree’s unique selling point lies in its mission-driven business model and its collaboration with notable organizations such as One Tree Planted and The Canopy Project.

To show their commitment to the cause, they plant 10 trees for every item sold on their Shopify store, which is a great way to rally the masses.

5. Maguire Shoes

Maguire Shoes

Founded in 2017 by sisters Myriam and Romy Maguire, Maguire Shoes is a luxury shoe brand that offers handcrafted footwear using the highest-quality materials. 

They were Inspired by direct-to-consumer women-led brands and decided to disrupt the old way of producing fashion footwear for women.

Focusing on timeless designs and impeccable craftsmanship, their unique selling point is selling lovable designs in quality materials at a reasonable price.

They designed their own collections, collaborated with manufacturers across the globe, and sell directly to customers through their own website while being transparent about costs and prices.

6. Allbirds

Allbirds

Tim Brown and Joey Zwillinger co-founded Allbirds in 2016 with a simple yet innovative concept: selling comfortable shoes from sustainable materials

Since 80% of online consumers value sustainable production, this has helped Allbirds to stand out from their competition. Today, Allbirds offers a range of eco-friendly footwear options made from merino wool, eucalyptus, and sugarcane. 

Their unique selling point is their focus on sustainability and transparency in every aspect of their business. 

7. Glossier

Glossier

Emily Weiss started Glossier in 2014 as a beauty blog before turning it into her own skincare and makeup brand.

It has become a cult favorite among Gen Z and millennials with its minimalistic aesthetic and skin-first approach to beauty. 

Their unique selling point lies in their direct-to-consumer model and strong social media presence, creating a community of loyal customers who feel connected to the brand. 

Glossier’s success can be seen in its $1.8 billion valuation and partnership with top retailers like Nordstrom.

8. Parachute Home

Top 9 Shopify Stores in the USA- Parachute

Ariel Kaye founded Parachute Home in 2014 with a vision to provide high-quality, luxury bedding at an accessible price point. 

The brand offers ethically made, eco-friendly bedding options that have garnered praise from customers and industry experts alike. 

With a focus on comfort, sustainability, and timeless design, Parachute’s unique selling point lies in its commitment to promoting better sleep habits for everyone. 

They have also become profitable since their revenue grew about 58% year-over-year to about $200 million in 2023.

9. BioLite

BioLite

Jonathan Cedar and Alec Drummond founded BioLite in 2009 with a mission to bring energy to off-grid communities using innovative, sustainable technology. 

Their unique selling point is their line of biomass-burning stoves and portable solar panels that not only provide cooking solutions but also generate electricity. 

They have emphasized the significance and impact of their mission with proven stats. According to the company’s homepage, it saved low-income families $173 annually and prevented emissions of more than 651 tons of CO2.

How to Start Your Own Shopify Store

If you have been inspired and want to join the ranks of successful Shopify stores in the USA, then we have got you covered. 

All you need to do is finalize a product or category you want to sell, develop a killer strategy that can set you on the path to success, and create a Shopify store to sell directly to consumers online.

But where do you begin? Here’s a comprehensive guide on how to start your own Shopify store and kickstart your journey toward ecommerce success.

Step 1: Sign Up for a Shopify Account

The first step is to sign up for a Shopify account. Visit Shopify’s website and click the Start free trial button.

Once you are redirected to the sign-up form, enter your credentials, set up a password, and choose a unique store name.

Then, you’ll be redirected to the admin panel, where you can set up your Shopify store and begin your four-day free trial.

Step 2: Customize Your Store Design

Step 2: Customize Your Store Design

Once you have created an account, it’s time to customize your store design. Shopify offers numerous themes that are visually appealing and responsive across all devices. 

Choose a theme that represents your brand identity and use their drag-and-drop editor to make any necessary changes.

You can click on the three dots displayed on the Theme library block and choose the Preview option to see how your Shopify store will be presented to your users.

Step 3: Add Products to Your Store

Now that you have set up your store’s basic structure, it’s time to add products!

Go to the “Products” tab on your dashboard and click “Add Product.” 

Enter product details such as title, description, price, images, and more. You can also categorize products into collections for easier navigation on your website.

You can use lifestyle photos for an aspirational look or use AI to generate on-brand product scenes. 

Step 4: Set Up Payment Gateways

Shopify integrates with various payment gateways such as PayPal or Stripe so customers can easily make purchases on your store using their preferred method of payment. 

You can compare various payment providers to find the right balance of features and transaction fees for your needs and location. 

But before choosing your provider, make sure they support all payment methods, multi-currency sales, and security features.

Step 5: Set Up Shipping Methods

Step 5: Set Up Shipping Methods

Depending on the type of products you sell and where you ship them, you can choose from various options, such as flat rate, weight-based, or price-based shipping.

You must set up shipping rates on your Shopify store by going to Settings, selecting Shipping and Delivery, and selecting the shipping profile you want to use.

Step 6: Launch Your Store

Congratulations! You have completed all the necessary steps and it’s time to launch it and start promoting it through social media, online ads, or other marketing strategies.

Step 7: Register Your Business

Depending on your location and the products you sell, you may need to register your business with the state authorities and obtain the necessary permits or licenses. 

Start by incorporating your business with doola as a separate legal entity to protect your assets and enhance your credibility with customers.

How doola Ecommerce Formation & Compliance Services Help

When to Choose doola

Starting an ecommerce business can be a thrilling and rewarding experience, but it also comes with its fair share of legal and administrative responsibilities. 

Get started with doola’s comprehensive formation and compliance services specifically tailored for ecommerce businesses on Shopify.

Our experienced team will guide you through every step of the incorporation process, from choosing the right business structure to submitting your application to the state’s authorities. We handle all necessary filings and paperwork on your behalf, so you can rest easy knowing everything is taken care of.

Even after successfully incorporating your business, you may still need professional assistance with ongoing compliance tasks such as filing annual reports and sales tax registration

Our team of formation and compliance experts offers continued support to ensure that your company stays compliant and up-to-date with all relevant laws and regulations.

Book a free consultation today to learn more about how we can help take your online business to the next level.

FAQs

FAQ

How much does it cost to start a Shopify store?

While the basic plan starts at $29 per month, depending on your specific needs and goals, additional costs may apply. 

For example, if you want to purchase a custom domain name, you can expect to pay around $14 per year.

What are some common mistakes to avoid when launching a Shopify store?

The most common mistakes include not doing enough research or market analysis before choosing products, neglecting SEO optimization, underestimating the importance of branding, and not having clear return policies or shipping information.

How do I ensure my Shopify business stays legally compliant?

Best practices for ensuring compliance include incorporating your business with the state, registering for sales tax, and paying taxes on time.

Can I run a Shopify store as a non-US resident?

As long as you have access to a reliable internet connection and a valid payment method, such as PayPal or credit card, you can start and manage a Shopify store from anywhere in the world.

Start your dream business with doola today

We form your U.S. business in any of the 50 states and ensure it stays 100% compliant.

The newsletter for entrepreneurs

Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.

By entering your email, you agree to receive marketing emails from doola.
Unsubscribe anytime.

Start your dream business with doola today

Sign up for free and access all the tools to start, manage, and grow your business.

Top 9 Shopify Stores in the USA:  Inspiring Ecommerce Success Stories