Top 8 Shopify Stores in India – Inspiring E-commerce Success Stories

Shopify stores in India are everywhere now.

Just a few years ago, hardly anyone knew what it was. Ask someone back then, and you’d probably get a confused look. But Shopify had actually entered the Indian market way back in 2013, long before the e-commerce boom.

Fast forward to today, and even your parents might casually mention Shopify. The pandemic fast-tracked e-commerce growth, forcing businesses to go digital at record speed.

Now, Shopify-powered brands are everywhere—featured in Instagram reels, unboxings, must-have lists, and influencer collaborations that land right in front of customers with a single swipe.

That’s the e-commerce landscape today! Fast, social, and entirely shaped by consumer and digital trends.

And if you’re ready to start your own Shopify store, doola simplifies formation and compliance, so you can focus on growing, selling, and scaling.

So, which Shopify stores in India are actually worth checking out? Let’s find out.

Why Shopify Is Popular in India

Here’s why more businesses are choosing Shopify to power their online stores:

Easy to Set Up, No Tech Headaches

You don’t need to be a coding wizard to start a Shopify store. It’s beginner-friendly, with drag-and-drop features that let even non-techies build a store in hours.

Affordable for Small Businesses & Startups

Unlike custom-built websites that cost a fortune, Shopify offers budget-friendly plans, ideal for small business owners and solopreneurs looking to start an online store without spending a lot.

Influencer Boom & Social Commerce

Instagram, YouTube, and TikTok influencers are constantly promoting brands;  many of which run on Shopify.

With built-in social media integrations, businesses can sell directly through platforms where their customers already spend hours scrolling.

Reliable Payment & Shipping Solutions

Shopify supports UPI, Paytm, Razorpay, and other popular Indian payment gateways, making transactions smooth.

Plus, its tie-ups with major shipping providers help businesses deliver nationwide without hassle.

Customizable & Scalable

Whether it’s a small handmade jewelry store or a large fashion brand, Shopify grows with you. With thousands of apps and themes, businesses can customize their stores as they scale.

Thriving E-Commerce Market in India

India’s online shopping market is booming, and Shopify makes it easier than ever for brands to go digital. With rising internet penetration and smartphone usage, Shopify gives businesses a plug-and-play solution to tap into this growth.

Top 8 Shopify Stores in India

Here’s a closer look at 8 standout Shopify stores in India:

1. WoodenStreet

Established in 2015 by Lokendra Ranawat, Virendra Ranawat, Dinesh Pratap Singh, and Vikas Baheti, WoodenStreet began as an online platform for customizable wooden furniture, aiming to bridge the gap between traditional carpentry and modern consumer needs.​

WoodenStreet operates on a direct-to-consumer (D2C) model, offering a wide range of furniture and home décor products through its online platform and physical experience stores across India.​

The USP of this store is it’s ability for customers to customize furniture designs, dimensions, and materials to suit their specific requirements, combining traditional craftsmanship with contemporary designs.

🏆 Success Strategies:

WoodenStreet’s success can be attributed to its focus on quality craftsmanship, customer-centric customization options, and strategic expansion into omni-channel retailing, enhancing customer trust and accessibility.​

2. Meesho

In 2015, IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal founded Meesho, initially as a platform to connect local shops with customers. It evolved into a social commerce platform enabling individuals to start their own online businesses with zero investment.​

Meesho operates as a social commerce platform, allowing resellers to market products through social media channels like WhatsApp, Facebook, and Instagram, earning commissions on sales.​

Why does it stand out? It enables individuals to launch online businesses with no upfront costs, leveraging social networks for sales, and provides logistical support.​

🏆 Success Strategies:

Meesho’s growth stems from tapping into the vast network of social media users in India, simplifying e-commerce for non-tech-savvy individuals, and offering extensive support in logistics and payments.​

3. Heads Up For Tails

Heads Up For Tails was founded with a mission to provide high-quality pet products, inspired by founder Rashi Narang’s love for her pet dog, Sara, and the lack of premium pet accessories in the Indian market.

This store is a D2C brand that offers a wide range of pet products, including food, accessories, and grooming items, through its online store and physical outlets.​

It has become popular for its extensive product range, focus on quality, and a deep understanding of pet owners’ needs, coupled with community engagement initiatives through HUFT foundation.​

🏆 Success Strategies:

Building a strong brand identity, engaging with the pet owner community, and consistently expanding product offerings have been key to the brand’s success.

4. Headphone Zone

Headphone Zone was set up to cater to audiophiles in India, providing a curated selection of high-quality headphones and audio gear, while addressing the lack of specialized audio retailers in the market.​

This e-commerce platform offers a wide range of headphones, earphones, and audio accessories from global brands, coupled with expert advice and customer support.​

It is a customer-favourite for its curated selection of top-tier audio products, detailed product information, and personalized recommendations to enhance the customer’s audio experience.​

🏆 Success Strategies:

By focusing on a specific niche, providing in-depth product knowledge, and fostering a community of audiophiles, Headphone Zone has established itself as a trusted retailer in the audio market.

5. Steelcase

Founded in 1912 in the U.S., Steelcase expanded globally, bringing its ergonomic office furniture solutions to India. With the post-pandemic remote work boom, its Shopify store helped professionals and businesses upgrade their workspaces.

Steelcase is a B2B and D2C hybrid model, selling directly to companies and individuals looking for high-quality office furniture.

The USP of this store comes from its premium, sustainable, and ergonomically designed office furniture built to enhance productivity and comfort.

🏆 Success Strategies:

Targeted corporate partnerships for bulk deals. Also, eco-friendly, high-quality furniture that aligns with global sustainability trends.

6. Bummer

Bummer was created to revolutionize the inner wear market in India by offering vibrant, comfortable, and stylish options, moving away from the traditional monochromatic designs.​

The store operates on a D2C model, selling its products exclusively through its Shopify-powered online store, focusing on quality and unique designs.​

This brand stands out with its bold colors, quirky patterns, and ultra-soft fabrics that appeal to younger demographics looking for fun and comfort in inner wear.​

🏆 Success Strategies:

Bummer’s focus on contemporary designs, social media marketing, and influencer collaborations has helped it resonate with its target audience, driving brand loyalty and growth.

7. Aza Fashions

Founded in 2005 by Dr. Alka Nishar, Aza Fashions started as a luxury fashion boutique showcasing India’s premier designers, later expanding into an omni-channel retail chain with a significant online presence.​

Aza operates both high-end retail stores and an e-commerce platform, offering luxury apparel, accessories, and home décor from over 1,500 Indian designers.​

Its curated collections from renowned and emerging Indian designers, provide exclusive access to high-fashion ensembles and personalized shopping experiences.​

🏆 Success Strategies:

Aza’s success lies in its strong relationships with designers, a keen understanding of luxury consumer preferences, and integration of online and offline shopping experiences.

8. Traya Health

Traya Health was created to address chronic hair loss using a mix of Ayurveda, dermatology, and nutrition—a unique approach in the Indian hair care market.

The store runs on a D2C business model via Shopify. Customers take an online hair quiz, and Traya offers personalized hair loss treatments.

Traya has become popular for its customized treatment plans backed by dermatologists, Ayurveda, and lifestyle adjustments.

🏆 Success Strategy:

Data-driven personalization, expert-backed solutions, and a strong focus on results have made Traya a go-to for hair care solutions.

Related Read: Top 7 Shopify Stores in Europe

How to Start Your Own Shopify Store in India

Shopify makes it ridiculously easy to launch an online business, even if you’ve never built a website before. But easy doesn’t mean effortless.

There’s still some groundwork to cover before you start taking orders. Let’s go step by step.

1. Pick a Profitable Niche and Research the Market

Before you even sign up on Shopify, figure out what you’re selling. 

It should not be any random product, but something that actually has a BIG demand. Keep researching on the gaps in the market. See what difference you can make with your product.

A quick scan through Google Trends, Amazon best-sellers, and Instagram shopping trends will tell you if your idea is worth pursuing. You also need to check your competition.

If a dozen Shopify stores are already selling the same thing, how will yours stand out? Price? Quality? Customization? Think this through before moving forward.

2. Set Up Your Shopify Account

Once you’ve nailed down your niche, it’s time to set up your Shopify store. Head over to Shopify India and sign up for a 14-day free trial. The process is simple. Just enter your email, business name, and a few other details.

Now, let’s talk about choosing your store name. This needs to be:

• Catchy

• Easy to remember

• Available as a domain name

You don’t want a situation where you pick a name, only to find out that the domain is already taken. If that happens, tweak it slightly or consider a .in domain instead of .com.

3. Customize Your Storefront and Branding

This is where your Shopify store takes shape. Shopify offers free and paid themes, which you can customize to fit your brand’s aesthetic. While it’s tempting to go overboard with design, keep it clean and simple. Always! A cluttered or confusing store drives customers away. 

Keep these tips in mind when you are about to customize your storefront:

• Pick a theme from the Shopify Theme Store (Brooklyn, Debut, and Dawn are great starters).

• Upload your logo and brand colors to create a consistent identity.

• Ensure easy navigation. Your homepage, product pages, and checkout should be seamless.

4. Add Your Products with High-Quality Listings

Now comes the most important part: adding your products. Go to your Shopify dashboard, click on “Products”, and start uploading. This step is crucial because your product pages can make or break your conversions.

• Use high-quality images. Blurry photos are a no-go.

• Write compelling product descriptions. Explain the benefits, not just features. 

• Set pricing and inventory correctly. Make sure you calculate costs and margins before pricing.

A good-looking store with poor product listings won’t sell anything, so take your time here.

5. Set Up Payments and Shipping

To start accepting payments, you need a reliable payment gateway. Shopify supports various options in India, including:

• Razorpay (Best for startups)

• PayU India

• Cashfree Payments

• Paytm & UPI

For shipping, Shopify integrates with major Indian logistics providers like Delhivery, Shiprocket, and Blue Dart, making it easy to handle nationwide deliveries. 

If you’re selling digital products, you can skip this step entirely.

6. Market Your Store and Drive Traffic

After your store goes live, the next step is to drive traffic and convert visitors into customers. And that requires aggressive marketing. Without it, even the most well-designed store will struggle to make sales.

To get started, focus on these key strategies:

• Run Instagram & Facebook ads to attract targeted customers.

• Collaborate with influencers, especially micro-influencers with highly engaged and loyal audiences.

• Optimize for SEO so your products rank higher in Google searches.

• Set up email marketing to recover lost sales through abandoned cart reminders.

A great store alone isn’t enough — consistent marketing is what turns visitors into buyers.

The Importance of E-commerce Compliance and Formation

But before you start pouring money into marketing, there’s one additional factor that many first-time store owners overlook: E-commerce compliance and business formation.

Online businesses are subject to tax laws, payment regulations, consumer protection policies, and GST compliance. Not getting these right from the start can lead to penalties, payment holds, or even store shutdowns. And I’m sure you don’t want to deal with any of these nightmares.

To avoid legal trouble and run a smooth operation, you need to register your business, get the right tax IDs, and ensure your store complies with Indian e-commerce regulations. 

Here’s what you need to check off:

1. Register Your Business Entity

First, decide on your business structure. In India, you can register as a sole proprietorship, LLP (Limited Liability Partnership), or private limited company. Each structure has its pros and cons in terms of taxation, legal protection, and ease of scaling.

If you’re just starting out and want to keep things simple, a sole proprietorship is the easiest. But if you plan to grow and raise funds, a private limited company offers better credibility and investor appeal. 

Book a free consultation with our formation experts to learn more about business structures. 

2. Get Your GST Registration

GST (Goods and Services Tax) registration is mandatory if your turnover exceeds ₹40 lakh (₹20 lakh for service-based businesses). But even if you’re under the threshold, getting a GSTIN can help you claim input tax credits and work with B2B clients.

Selling online also means dealing with platform-based GST compliance. Marketplaces like Amazon and Flipkart automatically deduct GST at source, but with your own Shopify store, you handle taxes yourself.

Make sure you charge GST correctly on invoices to avoid compliance issues later.

3. Follow E-commerce Consumer Protection Rules

India’s Consumer Protection (E-commerce) Rules, 2020 require online businesses to:

• Provide clear return and refund policies.

• Disclose complete product details (pricing, warranty, and seller information).

• Protect customer data and privacy.

Failing to comply can lead to consumer complaints and legal issues, so it’s important to be transparent and follow fair business practices. 

4. Trademark Your Brand (Optional but Recommended)

Also, consider trademarking your store name and logo. This prevents copycats from using your name and protects your brand identity in the long run.

Read More: 6 E-commerce Trends You Can’t Ignore for 2025

Choose doola for E-commerce Formation and Compliance Services

Need help with business registration, GST compliance, or bookkeeping? doola is here to take care of all the legal and financial paperwork. 

From LLC formation to tax compliance, doola makes running your online business smooth and stress-free. 

Book a free consultation with doola today.