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5 Expense Tracking Hacks to Maximize Ecommerce Profitability

Ashwani Shoda
By Ashwani Shoda
Published on 3 Feb 2025 4 min read
5 Expense Tracking Hacks to Maximize Ecommerce Profitability

As an online entrepreneur, you’re juggling countless tasks—from marketing and inventory management to customer service—while striving to boost your bottom line. 

But have you ever considered how mastering expense tracking can be the secret weapon in your profitability arsenal? 

Having a reliable system like doola Bookkeeping in place can help you automate expense tracking and take your financial management to the next level.

In this blog post, we’ll uncover five powerful expense tracking hacks that will not only streamline your financial management but also unlock hidden profits in your business. 

Whether you’re a seasoned seller or just starting, these actionable tips are designed to help you keep more money where it belongs—in your pocket! 

Get ready to transform your approach to finances and watch your ecommerce venture thrive like never before!

Why Is Ecommerce Expense Tracking Important? 

Why Is Ecommerce Expense Tracking Important? 

Ecommerce expense tracking refers to the process of recording and monitoring all expenses associated with running an online business. 

This includes everything from hosting fees on ecommerce platforms like Shopify and advertising costs to shipping expenses and inventory management fees. 

Tracking these expenses allows business owners to improve their bottom line, identify areas for cost-cutting, and meet their tax obligations.

One of the main reasons why expense tracking is important for ecommerce businesses is that it directly impacts their profitability. 

By having a detailed overview of all expenditures, business owners can better analyze where they are spending the most of their money. 

With proper expense tracking, unnecessary or excessive spending can be identified early on and addressed before it significantly impacts overall profits.

This also enables businesses to calculate their profit margins, which is crucial in determining whether products are priced appropriately or if adjustments need to be made. 

Without accurate expense tracking data, it’s difficult to determine whether a product is actually generating profit.

In addition to boosting profit margins, expense tracking also helps e-commerce businesses in tax compliance. 

As online businesses deal with customers from various locations, tracking all expenses related to online sales ensures that taxes are paid correctly and helps avoid any potential penalties.

5 Expense Tracking Hacks to Maximize Ecommerce Profitability

First and foremost, knowledge is power when it comes to running a successful business. 

So, now that you know the importance of ecommerce expense tracking, let’s go through some proven hacks to get the most out of this practice. 

1. Get a Business Bank Account for Your Expenses

One of the most critical steps in expense tracking is keeping personal and business finances separate. 

Opening a business bank account can simplify this process and help you see a clear breakdown of your expenses. 

It also allows for better organization when categorizing transactions, making tax season less stressful.

2. Categorize Your E-commerce Business Expenses

Properly categorizing your e-commerce business expenses is crucial in understanding where your money is being spent. 

It enables you to identify which areas of your business are costing the most and whether there are any opportunities for cost savings. 

Some common categories include marketing, inventory costs, shipping fees, employee salaries, etc.

3. Automate Expense Tracking with Bookkeeping Software

Manually tracking every expense can be time-consuming and prone to errors. To streamline this process and save you time, consider using an end-to-end bookkeeping software like doola

This allows you to track and categorize all expenses automatically as they come in from various sources such as bank accounts or credit cards.

4. Monitor Cost of Goods Sold (COGS) Regularly

The Cost of Goods Sold (COGS) refers to the direct costs associated with producing a product or service that your e-commerce business sells. 

This includes materials used, labor costs, shipping fees, etc., that go directly into creating the products you sell. 

Monitoring COGS regularly helps you stay on top of production costs and make informed decisions about pricing strategies.

5. Leverage Tax Deductions to Reduce Costs

As an e-commerce business owner, there may be various tax deductions available to help reduce overall costs. 

These deductions could include home office expenses, internet and phone bills, software costs, etc. 

Be sure to consult with a tax professional to understand what deductions you may be eligible for and how to take advantage of them.

Best Tool for Ecommerce Expense Tracking

To make expense tracking easier and more effective, there are many tools available in the market specifically designed for ecommerce businesses. These tools can streamline the process of tracking expenses, saving time and effort for business owners. 

While you can find multiple tools with the same set of features and benefits, doola Bookkeeping stands out as an ideal option for ecommerce businesses. 

Our user-friendly, cloud-based accounting software offers all the essential features, such as tracking sales, expenses, invoices, and transactions from your business bank account.

Not only does it simplify the expense tracking process, but its interactive dashboard and customizable reports also provide valuable insights into the financial health of your business. 

Combined with our transparent pricing plans, dedicated customer support, and tax assistance, doola Bookkeeping is an all-in-one solution for ecommerce businesses.

Unlock the Potential of Expense Tracking With doola Bookkeeping

When to Choose doola

With the right system in place, you can streamline your financial management process and optimize your business expenses.

That’s why we offer automated bookkeeping software that makes it easy to track expenses, categorize them, and generate reports for analysis.

You can also view comprehensive reports on cash flow statements, profit margins, budgeting vs actuals, and more.

These insights allow you to make informed decisions about cost-cutting measures or investment opportunities for maximizing profitability.

But what sets us apart from the rest is our team of experienced bookkeepers who help you keep track of every penny spent and provide cost-cutting measures and revenue-boosting strategies.

Don’t wait any longer – book a demo with us today and take the first step toward maximizing your ecommerce business’s profitability.

Simplify bookkeeping and maximize tax savings

Try doola free today – your all-in-one solution for bookkeeping, tax filings, and business tools.


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5 Expense Tracking Hacks to Maximize Ecommerce Profitability